While the country continues to reel under the current Coronavirus lockdown, with much-needed support for many industries and charities largely cut off, various organisations are banding together to raise funds and provide help for those in need, including large parts of the creative arts sector. Now a new initiative has launched, Photographs for the Trussell Trust, with leading fashion photographers selling prints to raise urgent funds for the British food bank charity.
The photographic print sale will bring together works by top British and UK-based photographers, with 100% of the proceeds going to support the Trussell Trust. The Trust is responsible for running two thirds of all food banks across the UK, which have witnessed a 300% increase in demand since this time last year due to the Covid-19 pandemic. The scheme was organised by three creatives – fashion and portrait photographer Alexandra Leese, stylist Bianca Raggi and graphic designer Simon Rogers – after they were inspired by two similar initiatives in Italy and the US.
Over 140 fashion and portrait photographers, a mixture of renowned names and rising stars, have signed up to take part in the scheme, including Juergen Teller, Martin Parr, Miles Aldridge and Jeremy Deller. The prints are available to buy online now until Wednesday 6 May, with each one sized at 11 x 8 inches and costing just £100.
With millions of people across the country thrown into financial uncertainty due to the current crisis, the Food Foundation recently reported that 1.5 million Brits had admitted to not eating for a whole day due to having no access to money or food. Both the Italian scheme, 100 Fotografi per Bergamo, and the American initiative, Pictures for Elmhurst, were phenomenally successful in their efforts, with the latter raising $1.4 million. We have no doubt that this band of British creatives will prove to be just as powerful.
Images are on sale until Wednesday 6 May 2020, with all proceeds going to the Trussell Trust