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13 awe-inspiring immersive exhibitions in London to book now

Through soundscapes, animation, projection and colour, these are the shows to visit for a truly out-of-this-world experience in the capital

Immersive exhibitions and experiences continue to dazzle visitors across London in 2024. Whether it’s interactive bubble art, a magical botanical garden brought to life through your smartphone or one of the world’s most famous artists being given the full multi-sensory spin, the capital’s culture scene has gone high-tech. Here we’ve rounded up the ground-breaking installations you won’t want to miss. 

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Immersive Exhibitions in London

Frameless
Marble Arch
Ongoing

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Frameless opened in Marble Arch in 2022 and swiftly cemented itself as one of the go-to immersive exhibitions in London. Spanning an incredible 30,000 feet, it’s the largest permanent multi-sensory experience in the UK. Escape reality in four galleries, which together showcase 42 digital interpretations of masterpieces by 29 of the world’s most famous artists. Think 90 minutes of hypnotic visuals accompanied by a dazzling score.

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In the first room, Beyond Reality, dream-like worlds are created with pieces by Klimt, Ernst and Munch splashed across the walls, while the second is a symphony of colour, exploring pieces by Monet, Van Gogh and Seurat. The World Around Us is the central topic in the third gallery, which uses spectacular six-sided projection to depict arresting landscapes by Cezanne and Rembrandt on show. The final gallery is dedicated to the pioneers of abstract art, with vivid colourscapes by Kandinsky, Mondrian and Klee. This is art as you’ve never seen it before.

6 Marble Arch, Marble Arch, London W1H 7AP
frameless.com

Twist Museum
Oxford Circus
Ongoing

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This mind-bending experience in Oxford Circus is dedicated to optical illusions, hence its name. Twist stands for ‘The Way I See Things’. Developed in collaboration with artists, psychologists, philosophers, mathematicians and neuroscientists, it’s a trip down the rabbit hole into a world of illusions that allows us to explore what happens when all our senses are deceived. What effect does that have on the brain, for example? And how do these stimuli shape our sense of reality?

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Exhibits include one of the world’s oldest optical illusions, a 500-year-old painting by Hans Holbein the Younger with a hidden skull that can only be viewed from a certain angle, shown alongside some of the newest. Colours change before your very eyes; kaleidoscopic patterns dance across the walls; and audio tracks play tricks on your ears as you wander through the various rooms. Featuring more than 60 exhibits by artists including British reverspective artist Patrick Hughes and Dr. Akiyoshi Kitaoka, who has collaborated with Jeff Koons and Lady Gaga, it will leave you questioning everything you thought you knew about your senses. 

248 Oxford Street, Oxford Circus, London, W1C 1DH
twistmuseum.com

Delight
Southwark
Until 26 May

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First staged in Seoul, Delight comes to SE1. The immersive art exhibition combines visuals, sound and augmented reality to bring to life the spirit and cultural heritage of the vibrant capital of South Korea. The show is the creation of Seoul-based artist Gyoungtae Hong and director Younsook Im who have transformed Borough Yards with 12 large-scale digital installations that draw on over 1000 years of the Asian city’s history.

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Each different ‘zone’ encourages the visitor to consider how the past is reflected in contemporary Korean society today. In one area, for example, 631 glowing lights change colour during the day, the number representing each year from the Joseon Dynasty to modern-day Seoul. In another space, you’ll be immersed in the streets of Seoul, all neon lights, music and sirens. A spellbinding way to tap into the current zeitgeist of Korean culture. 

Borough Yards, Stoney Street, Southwark, London, SE1 9AD
delightexhibit.com

REVERB
180 Studios
23 May - 28 September

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Devon Turnbull, Listening Room 1

REVERB is the largest show of its kind, bringing together over 100 artists and musicians in a multimedia immersive exhibition exploring the intersection of art and sound. The Vinyl Factory has commissioned a series of site-specific audio-visual installations and sonic experiences from well-known artists including Theaster Gates and Es Devlin, as well as UK premieres of artworks by Virgil Abloh and Cecilia Bengolea, and installations by the likes of Jeremy Deller, William Kentridge and Jenn Nkiru.

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Kahlil Joseph, BLKNWS

A highlight promises to be the Hi-Fi Listening Room Dream No.1. Created by New York artist Devon Turnbull, it’s a meditative space to listen to vinyl with an evolving programme of unheard music. There’ll also be a series of live performances, with a new work by Gates transforming from a sonic installation by day to a space that hosts live music by night. A new space designed by Ben Kelly will showcase 100 vinyl records created by artists and released by The Vinyl Factory, including Daft Punk, The xx, Thom Yorke, Grace Jones and many more.

180 Studios, 180 The Strand, London WC2R 1EA
180studios.com

The Moonwalkers: A Journey with Tom Hanks
Lightroom, King’s Cross
Until 13 October

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And after Hockney comes Tom Hanks. The American actor narrates The Moonwalkers: A Journey with Tom Hanks. The immersive show promises to take visitors on a lunar journey to discover a one-of-a-kind perspective on humankind’s past and future voyages to the moon. Hanks – who has had a lifelong passion for space – co-wrote The Moonwalkers with double BAFTA-nominated writer-director Christopher Riley, and it’s accompanied by a spine-tingling score by Anne Nikitin. 

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The show tells the stories of the Apollo missions, with original NASA footage and astonishing imagery from Andy Saunders’ extraordinary book Apollo Remastered. Recent interviews between Hanks and the astronauts of the current Artemis programme give an insight into the return of crewed surface missions to the moon. With Lightroom’s cutting-edge projection and audio technology transforming the immense space once again, this will no doubt be out of this world. 

Lightroom, 12 Lewis Cubitt Square, King’s Cross, London N1C 4DY
lightroom.uk

Van Gogh: The Immersive Experience
The Old Truman Brewery
Ongoing

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One of the first major blockbuster immersive art exhibitions to kick off the art trend, Van Gogh: The Immersive Experience is an all-consuming show that brings some of the artist’s most famous works to life via a series of different mediums. Having popped-up in cities all over the world and different venues around London, the show is now in a former 19th century stable building on Commercial Street, opposite Old Spitalfields Market.

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At over 17,000 sq ft, the exhibition is spread over three floors. The main Immersive Room is in the triple height atrium, an impressive space that features 360-degree, two story projections of the artist’s most compelling works. These include Starry Night and Sunflowers, among over 300 other sketches, drawings and paintings – in a spellbinding feat that makes it feel as if you are walking into the paintings themselves. Alongside, there’s a ten-minute VR experience which takes you through a day in the life of the artist, as well as the chance to make your own Van Gogh-esque pictures and have them projected onto the walls. 

106 Commercial Street, Spitalfields, London E1 6LZ
vangoghexpo.com

Bubble Planet
Fulton Road, Wembley
Ongoing

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What once was a secret cinema and a venue for art exhibitions has now been transformed into a magical, colourful, surreal world of bubbles – Bubble Planet. There are 11 themed spaces in total (with names like the Cloud Room, the Giant Bubble and the Balloon Getaway), each one replete with whizzy simulators, interactive elements and mirrored effects to transport you on a fantastical journey into the spherical world of bubbles from the sea to the sky.

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As you float from room to room, the experience is designed to stimulate all five of your senses. You’ll experience becoming a bubble yourself thanks to VR, marvel at space that’s filled to the brim with oversized balloons, and there’s even a hot air balloon stimulator. With hands-on activities for all ages, this is fun for everyone. 

22 Fulton Road, Wembley HA9 0TF
bubble-planet.com

The Art of the Brick
The Boiler House, Shoreditch
Ongoing

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The Art of the Brick has been garnering rave reviews ever since it arrived in London in March (having previously toured 24 countries across six continents). The exhibition immerses the viewer in the colourful world of Lego, specifically over 100 sculptures painstakingly created by artist Nathan Sawaya from the tiny bricks – over one million in total. 

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The breathtaking display includes reimagined versions of iconic masterpieces including Michelangelo’s David, Van Gogh’s Starry Night and Da Vinci’s Mona Lisa. Other works include Sawaya’s own creative constructions made from Lego, such as a six-metre-long reproduction of a T-Rex; ‘Yellow’ created from 11,000 individual yellow bricks; and an innovative, multimedia collection of LEGO photography produced alongside award-winning photographer Dean West.

The Boiler House, 152 Brick Lane, Shoreditch, London E1 6RU
theartofthebrickexpo.com

Turn it Up: The Power of Music
Science Museum, South Kensington
Until 1 September

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The toe-tapping, foot-stomping Turn it Up: The Power of Music is an immersive glimpse into the science of music and how technology has helped make music more accessible to all. It’s very hands-on, with plenty of interactives including a newly commissioned “musical playground” where visitors can play with beat, melody and harmonies.

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There’s also a chance to meet Haile, a musical robot and see the pioneering MiMU Gloves, used by artists like Ariana Grande to make gestures that control music-making software live on stage. Keep an eye out for the display of unusual instruments like the Pyrophone, an organ powered by flames. A fun, family-friendly way to further understand what music means to us and how it can unlock our feelings and emotions. 

Science Museum, Exhibition Road, South Kensington, London SW7 2DD
sciencemuseum.org.uk

Entheon at Illusionaries
Crossrail Place, Canary Wharf
Opens 14 June

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Illusionaries in Canary Wharf is an experiential art hub showcasing cutting-edge digital art, blurring the lines between reality and illusion through light, sound and motion. New for Summer is Entheon: A Sanctuary of Visionary Art, created by Alex Grey and Allyson Grey, which promises to take the visitor on an “immersive journey into the realms of humanity and spirituality through visionary art.”

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Three very different immersive rooms and three installations make up the show, each one designed by the Greys to engage the senses and evoke contemplation. These include ‘Steeple head’ a serene meditation garden utilising high-tech AV; ‘Progress of the Soul’, where mirrors are combined with animation and CG adaptations; and ‘Entheon A Place to Discover the Creator Within’, an utterly encapsulating 360-degree immersive experience.

Crossrail Place, Canary Wharf, London E14 5AR
illusionaries.com

The Butterfly Trail
Fitzrovia
Ongoing

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A cutting-edge show dedicated to butterflies has fluttered into the Now Building, part of Outernet London. Designed by Pixel Artworks, The Butterfly Trail is the world’s first mixed reality experience, pushing the boundaries of digital design and experiential technology. And it’s free. As you’re invited to make your way through the intrepid explorer Professor Peter Pelgrin’s Botanical Workshop, into his Glass House, expect a breathtaking display.

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Floors, walls and ceilings have been transformed into a magical botanical garden thanks to four-story high wraparound screens. Visitors can also interact and explore the experience using just their smartphone. At the touch of a button, real-time animations are triggered and magical AR butterflies released, meaning that you’ll be able to hold your very own butterfly on the tip of your finger. 

The Now Building, Outernet London, Charing Cross Road, London WC2H 8LH
outernetglobal.com

Horizon of Khufu
London Stratford Westfield City
Ongoing

Horizon of Khufu welcomes in a new era for virtual reality, bringing the wonders of Ancient Egypt to east London. Visitors will be transported back some 4,500 years to the Great Pyramid of Giza, one of the seven wonders of the world and the land of the Pharaohs. The tech has been developed by virtual reality studio Excurio in partnership with Egyptologist Peter Der Manuelian at Harvard University, using archaeological and historical data.

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The 45-minute expedition sees ‘travellers’ immersed in an ancient civilisation as they are led by virtual guide Mona to discover the great pyramid and all its treasures. As they ascend the 146-metre-high landmark at sunset, they’ll crawl through ancient burial chambers, witnessing mummification ceremonies and navigating the Nile by boat to attend the funeral of King Khufu, creator of the Giza Pyramids, as they go. The 360-degree views are said to be extraordinary. 

London Stratford Westfield City, 157 Montfichet Road, Stratford, London E20 1EJ
horizonkheops.com

The Spaces In-Between
Outernet London, Charing Cross Road
Ongoing

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The Spaces In-Between continues to mesmerise visitors to Outernet London. Designed by celebrated light artist Rupert Newman, the exhibition is made up of a trio of different artworks all of which are designed to take the viewer to intangible, in-between spaces. The first two are called ‘Tessellations’ and ‘Transcendence’, which transport visitors to an awe-inspiring expression of our natural world.

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While ‘A Step Beyond’ is an interactive body-movement installation, meaning you can sync your body movements with the artwork. When you move, so do the images on the digital canvas. Bespoke compositions by Sarah Warne add to the experience. Spread across the vast Outernet building and totally free to the public, it’s a brilliant addition to London’s immersive art exhibition scene. 

The Now Building, Outernet London, Charing Cross Road, London WC2H 8LH
outernetglobal.com

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