French wellness brand Aime, whose supplements and tinctures help improve gut health and boost glowing skin, has opened its first boutique in London.
It’s the French wellness brand whose beauty-boosting skin supplements were so popular when they launched last year, the wait list ran into the thousands. Now Aime Skincare is bringing its winning formula to London, with a newly-opened boutique in Covent Garden.
The brainchild of Mathilde Lacombe (founder of Birchbox) and her business partner François Morrier, Aime is based on the belief that the root cause of skin problems is a digestive system weakened by stress, pollution and diet, and that supporting a healthy microbiome will lead to clear, glowing skin.
After seeking the expertise of Valérie Espinasse, a pharmacist and micro-nutritionist, the Parisian-based duo developed an easy-to-use range of daily supplements, packed with probiotics, vitamins and minerals. All of the capsules contain clean, plant-based ingredients designed to target different skincare problems.
While Pure Glow is designed for those with acne, blemishes and hormonal breakouts, thanks to its magnesium, turmeric, spirulina, artichoke and zinc properties, French Glow works for sensitive skin that needs a boost, with borage, hyaluronic acid, alpha lipoic acid and eschscholzia californica. For city dwellers there’s Urban Glow with ingredients of evening primrose, lady’s mantle, spirulina, lycopene, vitamin C and saffron – a powerful and effective mix for skin exposed to damaging pollutants.
All three – which can be taken separately or simultaneously – will be available at the new store, alongside other products including Matcha Glow, an antioxidant- and collagen-rich daily drink supplement, and the latest launch, Sleep & Glow, a powerful sleep-inducing tincture made from a potent mix of ashwagandha and melatonin that also aids the regeneration and recovery of skin.
In addition to the retail space, the boutique is your new wellness destination to bookmark, hosting regular experiential events in the studio space with leading health and beauty experts, including meditation, yoga and gut health talks.
55 Monmouth Street, Covent Garden, WC2, aime.co
