There’s nothing quite like a spritz of a new fragrance to conjure up exotic images, and this season’s scents not only draw inspiration from far-flung destinations – everywhere from the Mediterranean to the Far East – they even tap into the spiritual world, in the case of new London wellbeing brand Vyrao, which draws on energy healing and high vibrations for its perfumes. From Floral Street’s world first art collaboration and a summer update of a classic Creed scent, these are the best new fragrances to wear this season.
New London-based wellbeing brand Vyrao is on a mission to evoke positive emotion through scent with the launch of five high-vibration fragrances. Founded by creative consultant Yasmin Sewell and blended by legendary perfumer Lyn Harris, each intriguing fragrance is designed to infuse the principles of energetic healing by tapping into powerful feelings from courage and creativity to self-love and sensuality. Every bottle also contains a supercharged 500-million-year-old Herkimer diamond crystal – surely the ultimate mood booster.
This limited-edition fragrance goes back to the original source of inspiration for its founder, Ben Gorham – travel. Gorham first launched Byredo in 2006 after visiting his mother’s hometown in India, during which time he became enamoured with the spices and aromas of the region. Open Sky is designed to capture the experience of travel itself. The result is a woody, spicy unisex fragrance, with notes of black pepper, hemp leaves, vetiver and palo santo.
Inspired by Scandinavian norsemen and the wild beauty of the Norwegian fjords, the House of Creed’s latest cologne embodies the daring, pioneering spirit of the Vikings. An energising fougère fragrance that’s bursting with summer freshness, Viking Cologne is a lighter, modern addition to the Viking collection. Building on the masculine spiciness of the original fragrance, this new unisex Eau de Parfum is crisp and aromatic. It encapsulates summertime adventure with a refreshing zingy citrus twist that’s perfect for the warmer season.
Transporting the wearer to the Mediterranean coast, Ilio is a tribute to the place where the perfume house’s founders escaped for their holidays. Surprisingly, the prickly pear is at the heart of the fragrance, with its liveliness exaggerated by bergamot. The softer, more floral touch comes from jasmine, while the final note of iris gives the fragrance a velvety finish and a touch of earthiness, perfectly capturing the Med’s sun-baked landscape.
London-based, independent sustainable perfumer Floral Street has teamed up with the Van Gogh Museum in Amsterdam in a world first for their latest vegan fragrance, Sunflower Pop. Inspired by Van Gogh’s ‘Sunflowers, 1889’, the citrusy scent is a burst of optimism in a bottle, featuring sweet mandarin, natural Calabrian bergamot, warm honey notes and a Bellini accord to add a dash of effervescence, all housed in a reusable and biodegradable carton.
The latest scent from the French Maison is designed to fire up the imagination and embody the spirit of travel to far-flung lands. Vuitton’s Master Perfumer Jacques Cavallier Belletrud tests the limits of perfume making with this velvety ambrox-rich blend of amber, Calabrian bergamot, orange and black tea from China, extracted with CO². Together they create a sensual, smoky scent with a contemporary edge, which conjures up the magic of the East.
The latest Cologne Forte fragrances are a continuation of Parisian perfumer Francis Kurkdjian’s Aqua Universalis collection, a range of light and modern reinterpretations of traditional cologne. Aqua Celestia is a fresh citrus scent that takes inspiration from the moment the blue sea meets the blue sky. A blend of jasmine from Egypt and bitter petitgrain from Italy with Mexican lime, French mimosa, results in an energising scent that packs a fruity punch
Created around the Neroli flower, 1921 is the newest addition to The Alchemist’s Garden collection and marks 100 years of Gucci. Paying homage to the Tuscan city of Florence where the house was founded a century ago, sweet and floral neroli blends with fresh, zesty limone cedrato and earthy oakmoss to create a lush, foresty fragrance. Its jade green bottle, inspired by the vials found in vintage apothecaries, pays tribute to one of Gucci’s iconic colours.
Inspired by the wild landscape of the Scottish Moorlands where Gabrielle Chanel used to holiday with Hugh Grosvenor, 2nd Duke of Westminster, this new scent from the Les Eaux de Chanel collection is mysterious – much like the love affair that influenced it. Fresh top notes of lemon and bergamot make way for aromatic undertones of juniper berry and cypress, before closing with earthy cedar accords. Fresh and woody, it calls to mind the aroma of tweed jackets and country walks.
Literally translated to ‘burning sun’, Soleil Brûlant is an intense fragrance that evokes the image of the bright sun beaming down on a cool oasis. Fresh top notes of mandarin and bergamot blend with spicy pink peppercorn, opening up to a heart of florals mixed with radiant black honey, before a base of amber and leather add a finishing touch of smokiness. Embellished with resins and woods, the latest addition to the Soleil collection is both decadent and seductive.
A love letter to the famous Hôtel du Cap-Eden-Roc, this sensory, woody-floral fragrance transports you to the height of summer on the French Riviera. The latest edition to La Collection Privée Dior, Eden-Roc tells a story of the Mediterranean through notes of white flowers, citrus fruits, pine trees and marine accords. For extra holiday nostalgia points, the scent also contains a blend of suntan lotion with coconut at its core.
Designed to be worn on hot, humid days, Tom Daxon’s latest fragrance captures the cool, fresh smell of cut grass. The clary sage plant is at the heart of the scent for its green, soft aroma, and is balanced with other botanical notes including jasmine, green violet leaf and bergamot. A base of oakmoss and white musks gives balance to the crispness, with each spritz evoking the sensation of lying in a verdant field all day long.
Every fragrance that the French haute perfumery house creates is meant to offer an ultra-sensorial discovery of one raw material, presenting a singular ingredient in a surprising way with contrasting notes. This season, that ingredient is the sweet and fruity osmanthus flower that grows on the mountain ranges of Eastern Asia. The verdant floral notes are balanced with woody patchouli and tobacco, and surprising spice from star anise and Sichuan pepper.
To Sicily, where the great vision of Mount Etna stands proud. Inspired by the power of the volcano and the isle’s Mediterranean vegetation, the latest Memo Paris scent is warm and invigorating. A zesty, energetic blend of cardamom, coriander seed oil and violet-leaf are balanced with earthy resins and woods, alongside cedar atlas and gaiac wood oils. The result is a rich scent that perfectly embodies the alleys of Palermo and the heights of Taormina.