Isamaya Ffrench is the rule-breaking make-up artist who has built a global name for herself as one of the most exciting, experimental and singular creatives in the beauty industry. This winter sees the release of her second Isamaya beauty collection – Wild Star – a glittering homage to the cowgirl. Here, Isamaya Ffrench gives us an insight into her own beauty routine, sharing her skincare secrets and must-have products.
Yee-ha! Isamaya Ffrench’s second Isamaya beauty collection, the cowgirl-inspired Wild Star, is set to be a glittering, galloping success. The five-piece capsule is a vision of vibrant pinks and blues, feminine nudes and shimmering metallics, that captures the vivacity, glamour and the spirit of the natural world. There’s a Wild Star Pressed Pigment Palette; A LuckyKiss Diamond Lip Glow Lipstick and a Spur Stick Suede Lip Liner, both in three shades (Bluff, Outlaw and Buck); Dazzle Up Highlighter; and the Lash Lasso Lash Wrap Mascara.
“My Wild Star Collection features everything you need for a rodeo-glam look: glimmering eyes, fluttery lashes, glistening skin, and dazzling lips,” explains Ffrench. With a campaign shot by photographer Steven Klein, this is a collection designed to embody glitz and kitsch – and it will no doubt fly off the shelves. Forever inspirational, here Isamaya Ffrench opens up about her own skincare regime, make-up bag must-haves and the London beauty and wellness experts she swears by.
My every day, off-duty beauty look is very low-key. I don’t wear any foundation – when it comes to my skin, I’m not really hung up on imperfections. I like to feel fresh and let my skin breathe; luminosity is important to me. I use Dr Sebagh Luminous Glow Cream (£76), which gives skin a really gorgeous glowing effect. I’ll always wear a minimum SPF30 no matter what time of the year to avoid any sun damage. La Mer The SPF 50 UV Protecting Fluid (£95) is a super-lightweight formulation.
Luminous Glow Cream
SPF Protecting Fluid
My skincare regime starts with a vitamin C serum, such as Skin 111 Vitamin C Brightening Booster (£100), as it’s a great antioxidant and anti pollutant. I massage it in with a cryo tool from the freezer to tighten and wake up the skin, before applying a moisturiser such as Doublebase (£9.99). It’s an emollient cream that’s often used to treat eczema, so it’s really good for strengthening the skin barrier. At night, I’ll deep cleanse with Eve Lom’s Cleansing Balm (£90), which smells amazing, and Face Halo Pads (£7). I use Retinol about three times a week – my favourites are Medik8 R-Retinoate Intense Cream (£229) and 111Skin’s Retinol Oil (£165). If I had to pick just one skincare brand for everything, I’d go for Skinceuticals, because its products actually work. All of its serums are brilliant.
Vitamin C Brightening Booster
R-Retinoate Intense Cream
Not that many people know you need to warm up your skin before applying make-up. I make sure to spend time doing this when I’m prepping skin for a shoot, as make-up always sets and sits better on warm skin. First, I’ll start with a really good cleanse and exfoliate, especially around the nose and lips, as this is often where you’ll find dry skin. I’ll add a layer of my Triple Hyaluronic Glow Serum (£60), which gives intense levels of hydration and makes skin look much healthier and do some facial massage with a Chinese tool, plus some lymphatic drainage to get rid of any excess fluid.
Triple Hyaluronic Glow Serum
Mushroom Gua sha
For me, it’s all about the eyes. I always do a little eyeliner flick and lots of mascara – I’m addicted to mascara, which is why I knew I had to include one in my first drop of products. I really wanted one that stretched and curled your lashes, so the Rubberlash Mascara (£35) has a film former in it that lifts the lashes. It also has three levels of pigment, so you get a really intense black. I’ve been using Revitalash Eyelash Conditioner (£129) for a while – it has made my eyelashes grow so much. Eyelash curlers are a must before mascara – Kevyn Aucoin (£17) makes the best ones.
The Eyelash Curler
For an instant beauty fix, just add a small amount of concealer around your chin and the outer eye area. Women tend to get a lot of darkness around their chins due to hormones, so that’s where you should target as it really lifts the face. I don’t like too much concealer under the eye as it makes the face look flat. Always use concealer very sparingly with a small brush to gradually cover blemishes. It’s actually much better on the outer corner as it lifts the eye. Laura Mercier Secret Concealer (£25) is my go-to.
When it comes to taking care of my own skin, there are two people I trust. Jasmina Vico is the best facialist in London. I go to her clinic in Fitzrovia for her incredible bespoke Vico Glow facial treatments and laser to stimulate collagen production – the results are long-term, visible and so satisfying. Jasmina is high-tech, but holistic – your skin is glowing for weeks after a visit. I also go to Dr Brian Fu for microneedling and platelet-rich plasma (PRP) injections, which basically involves blood extraction and then injecting your plasma back into the skin to repair and rejuvenate it.
NAD+ therapy is the one wellness treatment I swear by. When I need an extra boost, I’ll get an NAD+ IV drip. NAD+ is what your cells need in order to function at their best – it helps with mental clarity and brain fog, as well as increasing your energy and metabolism and fighting the physical effects of ageing. I always notice a huge difference after doing it.
Queer Magic perfume
When it comes to my signature scent, I like strong, earthy fragrances. I adore patchouli and tobacco – I’m not a floral person. I’ve just discovered Queer Magic by Urania’s Children & The Heavenly Garden (£85) who make beautiful but very unusual perfumes. I also love Undergrowth by Rook Fragrances (£99), which literally smells like soil. That’s the kind of scent I’m drawn to.
The beauty mantra I live by is… Sleep. It solves everything. It really does. And I need a lot more of it! You can immediately see it on someone’s face if they haven’t had enough sleep. A good 12 hours at night will sort you out better than any face cream ever could.
The Wild Star collection is available to pre-order now at; isamaya.co.uk