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This summer, a host of exciting new beauty pop-ups are opening across the capital. From celebrated make-up artist Isamaya Ffrench’s Soho residency to launch her debut make-up collection to Beauty Pie’s warehouse of dreams in Covent Garden, the perfect summer glow has never been more achievable. Here’s our round-up of the best beauty pop-ups in London to know about now.
Isamaya Ffrench Soho pop-up
British make-up artist Isamaya Ffrench is the creative force behind some of most talked-about beauty looks of recent years, as well as being Burberry’s global beauty director and one of the driving forces behind Byredo’s make-up collection. Now she’s launching her own much-anticipated eponymous make-up brand, Isamaya, at the end of this month, and to celebrate she’s hosting a three-day pop-up in Soho.
The pop-up will debut her first capsule collection, Industrial, with visitors having the chance to get their hands on the products before anyone else. The five-piece collection includes her Colour Pigments eyeshadow palette, made up of deep, inky shades interspersed with vibrant orange and green; a stretch effect Rubberlash mascara, with a cap impaled by a shimmering metal piercing; a Browlacq brow laminator that creates a totally naked look, over which foundation can be applied and new eyebrows pencilled in; a dewy Skinlacq Triple Hyaluronic Glow Serum; and a Liplacq Maximising Lip Serum that paints the lips in shape-enhancing shadows. Alongside that you’ll find limited edition Isamaya merch and jewellery. Designed to represent experimentation and individuality, the genderless collection is sure to fly off the shelves as soon as it lands.
15 Bateman Street, Soho, London W1D 3AQ
Lisa Eldridge’s Carnival of Colour
9 July – 4 September
This summer, the Covent Garden Piazza is set to be transformed with a riot of colour courtesy of legendary make-up artist Lisa Eldridge, with a new immersive pop-up experience to launch several new products from her now-cult make-up range. Visitors to the space will be delight to learn that Eldridge will be unveiling not one, not two but ten new shade additions to her Luxuriously Lucent and Insanely Saturated Lip Colour collections, as well as six sparkling hues of Liquid Lurex Eyeshadow, including the popsicle pink Wonder Wheel and the creamy softness of Les Mepris.
There’ll also be the chance to receive bespoke advice and application tips from Eldridge’s hand-picked team of beauty experts, who are on hand to help match you with your perfect Seamless Skin Foundation shade (there are 40 to choose from, after all). It’s a rare opportunity to play pick ’n mix with the full range of products – from True Velvet Lip Colours and Enhance and Define Lip Pencils to dewy Elevated Glow Highlighters – at the hotly anticipated House of Eldridge.
Unit 10, Market Buildings, Covent Garden, London WC2E 8RB
Beauty Pie Warehouse
30 June – 10 July
Beauty Pie revolutionised the industry when it launched at the end of 2016 with its innovative approach, where members signed up to receive top-of-the-line products at rock-bottom prices, achieved by cutting out the middle man and buying straight from the suppliers themselves. Now the brand is bringing its revolutionary take to the world of bricks and mortar with a new beauty pop-up.
Described as the ‘warehouse of dreams’ and located in the heart of Covent Garden – London’s self-proclaimed ‘beauty quarter’ – the pop-up will offer visitors the chance to go behind the scenes of the brand and learn more about how they can sell award-winning, luxury beauty at ‘warehouse’ prices. While there, visitors will be able to pick products straight from the production line and speak to a team of Beauty Pie experts who can help find your next skincare, make-up or fragrance must-have.
7 James Street, Covent Garden, London WC2E 8BH
Raye the Store
30 June – 31 July
Following on from the success of their King’s Road and Shoreditch pop-ups last year, wellness brand Raye is setting up a new limited-edition store in Covent Garden throughout July, which will house over 100 hand-picked natural brands. Almost all of the products featured in the eye-catching bubble-gum pink boutique will be plant-based and UK-founded, with a key focus on sustainable and ethical business practices.
A quick browse of the shelves and you’ll find healthy food and drink brands sitting alongside a selection of wellness products carefully curated by Raye founder Nicole Compen, including luxe CBD brand Dreem Distillery, supplement label The Herbtender and pioneering wellness tonics from The Bath Alchemist. As well as the chance to discover new brands and the stories behind them, the pop-up will also be hosting regular workshops and panel discussions with leaders in the world of wellness.
18 Floral Street, Covent Garden, London WC2E 9DS
Monat pop-up shop
10 – 11 July
Clean beauty lovers, take note: this summer, healthy ageing vegan brand Monat is bringing its first ever pop-up shop to London, where they’ll be offering a rare chance to browse their range of award-winning cruelty-free hair, skincare and wellness products in the flesh. Held at east London beauty community space Hunter Collective, the shop will give the chance for visitors to get to really experience the brand inside out, with plenty of pampering opportunities on offer.
Start off with a hand massage using their Silky and Soothing Hand Cream, before trying out some Monat-inspired nail art. There’ll also be celebrity hairstylists on hand who can sort you out with a quick blow dry or a chic up-do using Monat’s range of hair protecting and styling products. Freshen up with one of their specially created wellness drinks, which feature their new products Collagen Keys and Total Greens, before leaving with a goodie bag packed full of best-selling samples to try at home.
Hunter Collective, 41 Artillery Lane, Spitalfields, London E1 7LP