With Valentine’s Day fast approaching, the question of what gift to buy and which scent to wear becomes all the more pressing. Treating yourself or a loved one to a new scent is the ultimate way to usher in brighter days ahead, as well as getting you in the mood ahead of a romantic rendezvous. Here we’ve rounded up the most seductive scents to invest in this season.
seductive new fragrances
C, Slogan, Seconde Peau, La Fille de L’Air, Empreinte
Eau de Parfum, 100ml, €115 each
A year after naming Nicolas Di Felice as its new artistic director, the Parisian label founded by André and Coqueline Courrèges in 1961 has made another fresh start, this time with its perfume range. Fifty years since launching its first fragrance, Empreinte, the fashion house has launched five new perfumes, including a revamped version of the original 1971 scent. Warming ambrox is at the base of each fragrance, with the standout being the woody, musky Slogan, which was created by master perfumer Annick Menardo. It’s joined by Seconde Peau and C, as well as a remastered version of its bestselling 2015 scent La Fille de l’Air, for a chic collection housed in a glossy reimagining of the iconic bottles.
Spell On You
Eau de Parfum, 100ml, £200
Master perfumer Jacques Cavallier Belletrud has crafted a fragrance of opposites, at once deeply intoxicating and deliciously light. The iris pallida from Florence takes centre stage, its violet notes unfurling with rose from Grasse and sambac jasmine into a fresh, floral bouquet, accentuated by the powdery accents of acacia flower from Egypt, and all tinged with white musk to add a sultry, sensuous finish.
Velvet Rose & Oud Cologne Intense
Eau de Cologne, 50ml, £92
Jo Malone has added to the sumptuous Cologne Intense collection with this special edition iteration of its Velvet Rose & Oud. Rich and textural, the exotic-floral scent opens with a top note of spicy clove, while at its heart is darkest damask rose, picked and distilled at dawn to capture its floral intensity. Smoky oud wood rounds off the cologne, which is presented in a beautifully-inscribed deep red glass bottle.
Loubiecharme, Loubiprince, Loubiluna
Eau de Parfum, 90ml, £250 each
The French shoe designer has launched three new fragrances for the Loubiworld collection. First up is Loubicharme, which was imagined by celebrated perfumer Christophe Raynaud and combines romantic Chypre with potent incense and patchouli. Then there’s Loubiprince, created with renowned nose Fanny Bal as an Oriental amber, with notes of sandalwood, tonka bean and cistus. And, lastly, Loubiluna, a woody, oriental scent infused with musky undertones such as fig milk, cedarwood and finishing on a base of papyrus. Bold and opulent, this is one to bring out after dark.
Eau de Parfum, 75ml, £178
A characteristically opulent fragrance, this intense scent is inspired by palo santo, the ancient South American ritual of burning wood as an energy cleanser. Palo santo smoke, cherished for its purifying qualities, is combined with citrus and pine to echo the verdant scents of the forest. Black pepper and violet leaf enhance this earthiness, while adding a touch of spice. Smoky, leathery and very seductive.
A Gloaming Night
Eau de Parfum, 100ml, £240
Part of the Italian fashion house’s Alchemist’s Garden line, this cinnamon-forward scent is designed to encapsulate the fleeting moment between dusk and evening. Inspired by the colours and tones of spectacular sunsets, master perfumer Alberto Morillas drew on the art of alchemy to create the distinctive blend, which combines the intensity of patchouli and the woody warmth of vetiver.
Fragrance Du Bois
Secret Tryst & Cavort
Eau de Parfum, 100ml, £285 each
Oud specialist Fragrance du Bois has released two new scents as part of its For Lovers Collection – Cavort and Secret Tryst, the latter’s arresting scent featuring invigorating bergamot and citrus blended with sensual cedar wood and sweet vanilla alongside the raw, earthy musk of vetiver and frankincense. Cavort, meanwhile, evokes that frisson of excitement that comes with a first encounter. The sultry saffron-infused scent is blended with spicy cinnamon and herbaceous geranium for an intoxicating aroma. Perfect for your next romantic rendezvous.
Pure Perfume, 100ml, £1,100
In Fleur Japonais, the New York-based perfume house Shalini pays tribute to the Sakura season in Japan – a celebration of life – when the country becomes a sea of pale pink as the cherry trees come into bloom. In this exquisite perfume, the delicate scent of cherry blossom and heady aroma of magnolia flowers is underscored with smokier, darker notes of frankincense, and tempered with leathery labdanum and sandalwood.
Extrait de Parfum, 50ml, £200
Here, in the first of a new vegan collection by the French perfume house, in collaboration with star perfumer Quentin Bisch is a celebration of the hibiscus flower. The fruity-floral fragrance was created to mirror the exoticism of sipping an infusion of the flowering tea while in the heart of a bustling gemstone market. Expect a seductive contrast of rose damascena against notes of leather, spearmint, soft vanilla, cassis and cinnamon, all designed to transport you to shimmering, magical lands.
Eau de Parfum, 100ml, £178
Created as an olfactory ode to Byredo founder Ben Gorham’s Indian roots, this visceral fragrance embodies the raucous streets of Mumbai. A scent crowded with contrasts – plummy davana combined with rich leather, bitter coffee stirred with sweet tonka beans, rich, warm woods – it calls to mind the city’s street side coffee carts and a mystical smoky haze of incense.
D.S. & Durga
Eau de Parfum, 50ml, £155
The independent Brooklyn-based fragrance house was “inspired by an inspired time” – the 60s – when it came to creating its latest scent. Referencing an era of exploration including psychedelics and mythic Eastern poetry, this sparkling citrus scent has the freshness of grapefruit at its heart, while notes of jasmine, pomelo, elm leaf and tuberose add layers of rich floral complexity.
Santa Maria Novella
Eau de Cologne, 100ml, £110
The storied Perfume-Pharmacy di Santa Maria Novella traces its roots back 800 years to 13th-century Florence, where it all began with a garden cultivated by Dominican friars, so it seems only fitting that its latest scent is inspired by two floral powerhouses: the delicate rose and the aromatic gardenia. Combined with notes of bergamot, orange blossom and jasmine, one spritz will transport you to a wildflower wonderland.
The Nue Co.
Eau de Parfum, 50ml, £85
Leading supplement brand The Nue Co. has launched its third fragrance supplement, which uses revolutionary technology to prompt a shift in emotional states. An invigorating blend of sustainable extracts of clary sage, juniper, pink peppercorn and clove serves to deliver a powerful mental pick-me-up, proven to alleviate the effects of mind fog. Spritz and inhale for eight seconds whenever you need an energy boost.