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Digital Lavender: The key SS23 pieces in the definitive colour of the year

Soft and serene, the pastel-purple shade is the standout colour of the season

We have the recent release of Taylor Swift’s music video Lavender Haze to thank for our continuing love affair with Digital Lavender. The film is a visual ode to the pastel-pretty hue, which trend forecaster WGSN has named as 2023’s colour of the year. Here’s everything you need to know about this season’s most stylish shade.  

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

No-one could argue that Taylor Swift isn’t a trailblazer, this time tapping into the year’s biggest colour trend – Digital Lavender – in her new music video for Lavender Haze, the first track from her latest album Midnights. The film is a vision of… lavender, paying homage to the pastel-soft hue with a series of whimsical, purple-coloured visuals.

Digital Lavender: How To Wear The Colour Of The Year 2023Pin
From left to right: Brandon Maxwell, Cecilie Bahnsen, 16 Arlington SS23

However it was trend forecaster WGSN – alongside colours authority Coloro – that first put the shade on our radar, predicting back in 2021 that Digital Lavender would be 2023’s colour of the year, later declaring it a colour “full of hope and positivity, that poses that much-needed optimism and escapism … it is imaginative and creative but also speaks of serenity and balance.”

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

It’s not as unapologetically bright and vibrant as Pantone’s Colour of the Year 2023, Viva Magenta; instead, Digital Lavender is chic and infinitely more wearable. We got our first glimpse of the ubiquity of the lilac hue on the SS23 runway, with designers including Cecilie Bahnsen, Brandon Maxwell and 16 Arlington featuring it across their collections; beauty too is having a purple haze, with lavender shades popping up in product launches and on red carpets. With the trend continuing apace – “how to style lavender” brings up thousands of results on TikTok – here’s how to embrace Digital Lavender this Spring.

The Glossary Edit

Digital Lavender

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

Palm Angels

Palm Tree heel pumps
£495

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

Valentino Garavani

Locò shoulder bag
£1,850

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

Retrosuperfuture

Onorato sunglasses
£200

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

P.A.R.O.S.H.

Roma flared-sleeve knitted top
£247

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

Agolde

Criss Cross Jeans
£255

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

JW Anderson

Anchor-logo slide sandals
£395

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

Miu Miu

ruffled cable-knit jumper
£1,250

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

Completed Works

Ruffle abstract hoop earrings
£243

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

Woolrich

hooded padded coat
£865

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

Proenza Schouler

ribbed-knit flute-sleeved dress
£1,215

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

Giuliano Galiano

Elise leather ankle boots
£348

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

Anouki

Tulle Midi Dress
£895

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

Hunza G

Gigi bikini set
£155

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

Sleeper

Pyjama Set
£205

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

Gucci

small GG Marmont shoulder bag
£1,800

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

Allude

fine-knit top
£244

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

Stand Studio

Luna puffer jacket
£411

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

Eshvi

Meta enamel ring
£83

Digital Lavender: How To Wear The Colour Of The Year 2023Pin

Amina Muaddi

Lily 95 Leather Sandals
£930

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