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Dior launches a new rooftop restaurant and pop-up boutique at Selfridges

Escape to the Riviera at Dior at Alto this summer

Dior’s Dioriviera collection has long epitomised the joie de vivre of summer on the Riviera. The SS21 capsule collection designed by Maria Grazia Chiuri has come to London this year, with the launch of a pop-up boutique in Selfridge’s and a takeover of the department store’s rooftop restaurant, Dior at Alto which opened today. 

Dior at Alto

In a first for the fashion house, Dior has pioneered a takeover of the department store’s rooftop restaurant Alto by San Carlo. From 3rd June to 30th September 2021, ‘Dior at Alto’, will be adorned with the collection’s signature print toile de Jouy. At each table, colour pops of blue, chartreuse and raspberry cover the chairs and placemats, while the décor features the Maison’s motif on everything from the soft furnishings to the parasols and deckchairs at the bar which take guests from London to the Côte d’Azur in an instant.

Dior launches a new rooftop restaurant and pop-up boutique at Selfridges Dioriviera 026
Dior launches a new rooftop restaurant and pop-up boutique at Selfridges Dioriviera 019

The menu is a blend of Monsieur Dior’s favourite dishes and Alto’s signature recipes, such as truffle and pecorino ravioli. There’s also a refined selection of Italian specialties chosen by the House, including lobster roll with pachino tomatoes, beetroot carpaccio with rocket salad, parmesan cheese and pistachios, and tagliolini with Sicilian red prawns and caviar. The creative cocktail list, meanwhile, pays homage to the fashion house’s history, with specially crafted elixirs including Lady Dior and J’Adior Selfridges. From 30th August, the pop-up boutique will also be transformed into a summer bar, giving shoppers a space to seek out hydration and respite from the heat. 

The Pop-Up Boutique

Unveiled just in time for summer, the pop-up boutique transports visitors from central London to the heart of the Riviera. Take a journey through the newly released capsule line and discover an array of ready-to-wear, leather goods and accessories featuring Dioriviera’s iconic toile de Jouy emblem – this season in blue, chartreuse and raspberry hues.

Dior launches a new rooftop restaurant and pop-up boutique at Selfridges DIOR MAG 34 ©PAMELA HANSON 12

Highlights, designed by Maria Grazia Chiuri, Dior’s Creative Director, include revisions to a number of the brand’s signature bags, including the Lady D-Lite, Dior Book Tote and the Saddle and Dior Caro bags. In footwear, Dior fans can discover fresh-look D-Connect sneakers, Dior Granville espadrilles and Dway mules. There’s also a whole spectrum of new accessories including scarves, jewellery and DiorClub visors – ideal for lunch on the rooftop.

Dior launches a new rooftop restaurant and pop-up boutique at Selfridges DIOR MAG 34 ©PAMELA HANSON 13
Dior launches a new rooftop restaurant and pop-up boutique at Selfridges DIOR MAG 34 ©PAMELA HANSON 5

As shoppers browse the Instagrammable space, they’re encouraged to interact with beach games and discover special treats flown over from Europe, such as a Christian Dior-branded surfboard and a limited-edition Christian Dior Vespa 946 scooter, complete with matching helmet and saddle featuring the House’s emblem. 

With travel opportunities limited this year due to the ongoing pandemic, Dior’s Selfridges takeover could be the closest we’ll all get to the Riviera this summer. But with such a magnificent offering of style, seaside ambience and gourmet cuisine right in the heart of the city, who needs to leave London?

The Glossary Edit
The Dioriveira SS21 Collection
Dior launches a new rooftop restaurant and pop-up boutique at Selfridges DIOR FALL21 DIORIVIERA BAGS 3
Dior

Medium Lady D-Lite Bag in Lime
£3,450

Dior launches a new rooftop restaurant and pop-up boutique at Selfridges DIOR MAISON FALL21 DIORIVIERA 9 e1622744298304
Dior

Riviera Fan in Red
£190

Dior launches a new rooftop restaurant and pop-up boutique at Selfridges DIOR FALL21 DIORIVIERA BAG
Dior

Book Tote in Blue
£2,400

Dior launches a new rooftop restaurant and pop-up boutique at Selfridges DIOR FALL21 DIORIVIERA READY TO WEAR 6
Dior

Raspberry Toile de Jouy Reverse Square Scarf
£360

Dior launches a new rooftop restaurant and pop-up boutique at Selfridges DIOR FALL21 DIORIVIERA EYEWEAR 2
Dior

Blue Dioriviera 'Mykonos' Visor
£330

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