Thanks to the UK’s lockdown regulations, a stroll in the park has become the go-to activity, and as a result, the only event outside Zoom calls that requires thinking about what to wear. While this winter has largely seen walkers opt for cosy puffer coats and biker boots, the latest campaign from Gucci is making the case for bringing a touch of Seventies glamour to your stroll in the park. Featuring a trio of British talents — Alexa Chung, Celeste and Vanessa Kirby — the series of portraits celebrates the Italian house’s Beloved Lines accessories collection, as well as the joy of dressing up.
Alexa Chung © Gucci
It’s enough to make you fall in love with your local park again — romantic, moody shots of London’s Hyde Park with Pieces of a Woman actor Vanessa Kirby, singer-songwriter Celeste and fashion designer and author Alexa Chung adorned in stand-out pieces from Gucci’s new collections for 2021. The images were shot in Hyde Park last December by photographer Angelo Pennetta and offer an opportunity for reflection — “The spirit of the images celebrates the freedom to roam, to think, to reconnect,” says Gucci of the new campaign. “And the quietly poetic and romantic ideal of enjoying the winter in the park.”
Celeste © Gucci
The focus of this ‘Winter in the Park’ campaign, is the Beloved Lines handbag collection, a highlight of creative director Alessandro Michele’s reimagining of the house’s classic accessories. As modelled by the trio of British stars, the collection includes four iconic handbags: the Gucci Horsebit from 1955, with equestrian-inspired double rings, the Jackie 1961 bag with it’s signature curved half-moon shape, 2015’s Dionysus Bag with the double tiger-head closure, and the renowned GG Marmont soft leather matelassé bag that surely kicked off the revival of the 70s obsession.
Vanessa Kirby © Gucci
Beyond the Beloved Collection of accessories, though, there’s also vivid ‘ 70s style ready-to-wear pieces from the Gucci Epilogue collection as modelled by the trio. Reminiscent of style icons like Lauren Hutton and Bianca Jagger the collection continues Alessandro Michele’s ode to his favourite decade; “The period of greatest liberation, which I lived through when I was a child, was the 70s, which were really the golden years of the brand I work for, and I keep going back to them because, for me personally they were the real seeds of change.” If this campaign is anything to go by, then it seems that bell-bottoms, oversized sunglasses and bold prints will be the go-to look for 2021.