Holiday Fashion Pop-Ups To Visit in Europe This Summer 2022
The quest for the perfect summer wardrobe begins as soon as the temperatures start to rise, but this year you can save your shopping until you arrive at your holiday destination, with a host of the finest luxury designers opening fashion pop-ups at summer hot-spots around the world. From Dolce & Gabbana’s Mediterranean cabana on the Côte d’Azur to Matchesfashion’s Italian Grand Tour, coordinating the perfect vacation capsule wardrobe just got a whole lot easier. Here we’ve rounded up the holiday fashion pop-ups you need to know about.
Matchesfashion Grand Tour Italy Part II
Following on from the success of their first Italian Grand Tour in 2019, Matchesfashion are embracing la dolce vita for a second time this summer. Held in partnership with the Pellicano Hotels Group, the three-part tour will take place throughout May, June and July, with stops in Rome, Florence, Naples and Ischia. Matches has collaborated with top designers including Gabriela Hearst, Johanna Ortiz, Emilia Wickstead and Etro to launch over 45 holiday capsules across womenswear, menswear and home, creating the ultimate summer wardrobes. The Grand Tour will culminate with a four-day residency at Mezzatorre hotel on the island of Ischia from 19-22 July, where guests can shop from an expertly curated pop-up boutique.
Dioriviera Capsule Collection - Worldwide
You know summer has arrived when the latest iteration of the Dioriviera summer capsule collection is unveiled. This year, the sunny wardrobe has been designed as an invitation to get away and holiday, playing with the French fashion house’s fundamentals, from toile de Jouy to bayadère stripes, and updating them in eye-popping fluorescent shades of blue, orange and pink. As well as ready-to-wear pieces and accessories, new Dior summertime essentials include a surfboard emblazoned with the ‘Christian Dior’ signature, a pool mattress and a parasol, all of which can be picked up from their pop-up stores around the world, from Mykonos and Bodrum to Capri and Portofino. For those who can’t jet off to these destination pop-ups, Dior has released a special filter on Instagram, Facebook and Snapchat, where users can try on two DiorClub visors or three silk accessories from anywhere in the world.
Dolce & Gabbana at Grand-Hôtel du Cap-Ferrat
If you had to conjure up your dream Mediterranean holiday wardrobe, chances are it would look a little something like Dolce & Gabbana’s latest summer offering, brightly coloured and filled with clashing prints, oversized sunglasses and stylish sun hats. Handy, then, that the brand’s cabana pop-up store will be returning to Club Dauphin at the legendary Grand-Hôtel du Cap-Ferrat on the Côte d’Azur. Offering spectacular views over the sparkling Mediterranean sea, the pop-up boutique will feature sunbeds for lounging on and a mini bar with a bespoke drinks’ cabinet, as well as a selection women’s ready-to-wear clothing and accessories that will take you straight from the beach to an elegant al fresco dinner party.
