The capsule includes 100% organic cotton hoodies, long sleeve tee-shirts and totes – in black or white – each one emblazoned with a close-up of Kate’s eye. The arresting image was captured by Rankin in 2013 as part of his incredible Eyescapes series, which saw the photographer take close-ups of friends, family and colleagues’ irises.
“Kate is quite aloof…which makes her even more compelling for the camera. It’s exciting. She can just stare through the lens, and it’s enigmatic and charged,” Rankin has said of the close-up photograph of Kate’s iris which originally sold for £12,500 at an auction held at Christie’s in 2013.
When launching her first ever line of merchandise, sustainability was key for Kate and, while the debut collection has been designed in London, it has been responsibly produced in Tirupur in India. The garments are made using ethically sourced and 100% organic cotton, and are shipped in recyclable packaging, with tags made using waste material collected during production.
To mark the launch, Kate and Lila feature in a series of campaign images, all taken on a polaroid and each one showcasing not only the clothes, but also their close mother-daughter bond.