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The exciting new fashion launches and collabs to shop this summer

From covetable collaborations to sustainable sportswear, add these must-haves to your shopping list

On top of the release of SS21’s new collections, this season sees the world of retail making some big moves, including the launch of Victoria Beckham’s new concierge service, Netflix’s debut fashion line with Halston and a special pop-up to promote small businesses in Selfridges’ Accessories Hall. Sustainability is top of the agenda, with The Vampire’s Wife embracing the cyclical fashion economy by teaming up with rental platform Hurr and two sportswear brands joining forces to find carbon neutral solutions to sneaker production. Here, we’ve rounded up the most important new fashion launches that you need to know about. 

South London Makers Market at Selfridges
London's Best New Fashion Launches & Collabs – Summer 2021

Twins Liv and Dais launched A South London Makers Market in December 2019 as a way to showcase exciting small businesses in the area. When the pandemic struck, they took things online, hosting over 25 virtual markets and working with more than 500 small businesses from around the UK, including ceramicists, jewellery makers and florists. For one week, the duo is bringing their market to Selfridges, with a pop-up featuring handmade pieces from the most exciting independent creators and craftspeople in the city. Hosted as part of Selfridges’ Good Nature Project, the store’s celebration of the intersection of nature and culture, the pop-up in the Accessories Hall on the ground floor will offer a much needed championing of small businesses. 

29 May – 4 June at Selfridges, 400 Oxford Street, London, W1
selfridges.com

The Vampire’s Wife Rental with Hurr
London's Best New Fashion Launches & Collabs – Summer 2021

For the first time, the romantic, vintage-inspired British womenswear label The Vampire’s Wife is embracing the world of retail rental and is teaming up with popular clothing rental site Hurr to offer a curated edit of pieces. The 100-piece selection includes both sold-out styles from past collections as well as current-season gems, available in sizes UK 6-16. The collaboration is already proving to be a success — according to liketoknow.it, there was a 2,700% increase in searches for The Vampire’s Wife after television presenter Holly Willoughby rented a dress from the brand via its Hurr collaboration. From long, floral printed silk satin dresses to candy pink metallic gowns, the edit is perfect for those looking for something to wear to a summer wedding or an al fresco party. 

hurrcollective.com

Adidas x Allbirds
London's Best New Fashion Launches & Collabs – Summer 2021

Countering the narrative of the cutthroat competition of the fashion world, sustainable shoe brand Allbirds and sportswear behemoth Adidas have teamed up to create a new sneaker with the “lowest ever carbon footprint”. Driven by an understanding that “the climate crisis is too big to solve alone,” the two companies shared proprietary technologies and innovative materials to design a performance shoe that would have the least possible impact on the environment. Together, the companies investigated ways to use natural and recycled materials, how to reduce waste in packaging and how to make the various stages of production as carbon neutral as possible. While the final shoe is yet to be released, the companies plan on it having a carbon output of 2kg or less, which is a huge success when you consider that the average sneaker has a carbon output of 13.6kg. All in all, it’s a promising indicator of the potential for fashion brands to work together to design and produce more sustainably.

Adidas x Allbirds collaboration to drop soon.
allbirds.com

Victoria Beckham concierge service
London's Best New Fashion Launches & Collabs – Summer 2021

In a move that suggests that life in lockdown has inspired a more permanent shift in luxury fashion brands’ thinking, Victoria Beckham has announced the launch of a brand new concierge service that brings the shopping experience to your own home, all for just £15. Powered by Harper Concierge, the service allows customers to order a selection of pieces to be delivered to their home in a selected one-hour slot. The pieces will be delivered steamed and hung in garment bags, and your Style Concierge can either come inside to help with alterations or styling advice, or can wait outside while you try on the items at your leisure. There’s no pressure to buy any of the pieces, you simply hand back whatever items you don’t want or pay the Style Concierge by card for those you do. 

victoriabeckham.com

Halston x Netflix collection
London's Best New Fashion Launches & Collabs – Summer 2021

Ryan Murphy’s limited series about the life, struggles and lasting impact of the late legendary fashion designer Halston has undoubtedly reignited a love for his dramatic, sweeping gowns. To celebrate, the label has collaborated with the streaming giant to create a limited-edition capsule collection of ten pieces of evening wear, all of which are inspired by signature archival designs. Created by Halston series costume designer Jeriana San Juan and Halston’s chief creative officer Robert Rodriguez, the pieces promise to capture the bold, elegant spirit of Roy Halston Frowick’s original creations that made him a household name in the Seventies. While the tribute collection will be exclusively sold at Saks Fifth Avenue and Neiman Marcus from June 21, the pieces can be pre-ordered and shipped internationally from August. 

Available for pre-order from June 7.
halston.com

Halle Berry x Sweaty Betty
London's Best New Fashion Launches & Collabs – Summer 2021

As well as being an Oscar-winning actress, Halle Berry is an avid wellness enthusiast, launching her own wellness platform rē-spin 20 years ago as a way to share her passion with her fans. Now, the impressive multihyphenate is teaming up with beloved British fitness brand Sweaty Betty to create a collection that is perhaps the brand’s most sophisticated and contemporary to date. All pieces share the brand’s signature markers — high-performance and feminine — but with a distinctive Berry spin. The monochromatic collection exclusively uses black, whites and greys in the selection of co-ords, lightweight parkas, sculpted cycling shorts, tank tops and more. The pieces have a LA vibe, offering a mix of fitted, sleek lines and more relaxed styles that nod to Berry’s Malibu lifestyle, such as the rash guard top with contrast stitching that is designed to suit surfing, amongst other activities. Modern and minimalist, they’re the perfect pieces for workouts and casual street style.

sweatybetty.com/halle-berry

Self-Portrait’s childrenswear
London's Best New Fashion Launches & Collabs – Summer 2021

Since its launch seven years ago, the London-based womenswear label has developed a cult following for founder Han Chong’s feminine, contemporary designs that combine modern techniques with a timeless elegance. Now, the brand is launching its first ever line for children, kicking off with 21 different styles across seven sizes, ranging from 3-12 years. Equal parts pretty and cool, the polka dot taffeta and tiered lace dresses are sure to be a go-to for flower girl or mini wedding guest options. 

self-portrait-studio.com/kids

Browns Kidswear

Following the launch of its striking new flagship in Mayfair, the luxury boutique retailer has announced that they will be launching a childrenswear section this summer. Covering accessories and fashion from newborn through to 16-year-olds, Browns Kidswear will feature pieces from brands including Burberry, Bonpoint, Fendi, Gucci and Stella McCartney, with Ida Petersson, Browns buying director, also hinting that there could be some exciting exclusive collaborations in the future, too. To help establish the playful, creative tone that will be core to Browns Kidswear, the store announced the new department with a playful logo that features doodles made by the children of Browns employees.

Launching this summer.
brownsfashion.com

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