London is now open. And, while the new “lockdown lite” rules may have you rushing to your go-to spots, there are a number of new fashion openings that deserve your attention, too. From Browns and Nanushka’s new flagships to a series of pop-ups at Selfridge’s and Stella McCartney, your favourite fashion retailers are certainly making the most of the return to normalcy. Here, discover the most exciting new fashion openings to visit now.
The retailer has been a fashion go-to since it first opened its doors on South Molton Street in 1970. Now, the boutique is welcoming shoppers back at a brand new four-storey Brook Street flagship. Although housed in a Grade II listed building, the flagship boasts state of the art tech features, integrating parent company Farfetch’s customer service throughout the boutique to add a personal touch in addition to the new (human) style advisors. These new tech features also include the ability to share an online wish list with in-store staff via the Browns app, as well as ‘connected mirrors’ that show you ideas for how to style pieces you’re trying on. Beyond the tech, the fashion and accessories selection is as tempting as ever, with a luxurious selection of exciting labels creatively displayed through spaces that blend the building’s historical design elements with a contemporary style.
To celebrate the reopening of the Stella McCartney flagship on Old Bond St, the brand is inviting friends from the community to take over the space with pop-ups, talks, music performances and art installations. Kicking off at the London flagship before rolling out across the label’s global spots, the “Stellabration” will start with flowers from Richmond-based floral studio FLWR, a neon art installation and playlists curated by Sean Lennon, Nenah Cherry, Grimes and more. There’ll also be food from Notting Hill’s Farmacy and Dalston’s Dusty Knuckle and coffee from Climpson & Sons. There are a number of other treats available by appointment, too, including beauty treatments by Dr Barbara Sturm and Face Gym, and special customisations of the Summer 2021 collection.
The Oxford Street flagship is hitting the ground running with a roster of exciting pop-ups. First up is sustainable activewear brand Pangaia, which will be taking over the Selfridges’ Corner Shop until May 2 for its exclusive UK debut with its colourful selection of joggers and sweatshirts. On April 20, sustainable, female-founded workwear brand The Fold will be opening a pop-up outlet on April 20. All products will be under £200, and it will focus on showcasing other female-founded British brands as part of its selection.
The contemporary jewellery and piercing brand is opening its seventh outpost on April 15 in Notting Hill, the same area where founder Connie Nam lived when she first had the idea for Astrid & Miyu. The shop will be the first to offer all three of the brands services: piercing, tattooing and jewellery welding. Of course, there’ll also be an extensive assortment of the jeweller’s delicate and modern pieces that are designed to be stacked and mix-and-matched. Head to the latest spot to get on board with the ear curation trend and start collecting a chic assortment of small hoops, studs and cuffs.
Although the modern bohemian label opened its flagship in December, many didn’t have a chance to explore the luxe townhouse before lockdown hit. The Hungarian label’s first physical space in London is set up in a majestic townhouse, and is designed to make visitors feel like they’re walking around a gorgeous home rather than a shop. The Mayfair townhouse’s interiors feature subtle hues and elegant artworks, with striking mid-century furniture sitting next to the house’s original 19th century details. The beautiful design is a perfect backdrop for Nanushka’s vegan leather trousers, satin shirts and modern tailored pieces.
