Nothing beats the experience of in-person shopping, and this season there’s plenty to explore with an impressive selection of store openings and new fashion pop-ups around the capital. From Dior’s new accessories hub in the heart of Harrods, to Parisian shoe brand Bobbies’ first London outpost and Emilia Wickstead’s new flagship, these are the latest openings to visit this season.
By Rotation’s Belgravia Pop-up
Until 20 September
This popular social fashion rental app is no stranger to the pop-up world, having hosted successful limited-edition boutiques in Westfield and Marylebone Lane in the past. Now the cult peer-to-peer platform is back with another bricks-and-mortar offering in Belgravia, taking over a space in one the area’s most sought-after shopping streets. Come to browse the wardrobes of some of the app’s most stylish ambassadors and check out the ‘Rotation Station’, where you can drop off and pick up rented looks in store. There’ll also be the chance to book in styling sessions with the team to help you curate your dream rental look, as well as wardrobe workshops and late-night shopping events in-store.
75 Elizabeth Street, Belgravia, London SW1W 9PJ
byrotation.com
Lampoo in Chelsea
The luxury fashion resale platform is jumping off the website and into the real world with its first physical space on Kings Road. Encouraging fashion lovers to think more eco-consciously, the elegant new space will act as a hub for enthusiasts to buy and sell authenticated pre-loved designer pieces from brands like Chanel, Balenciaga, Dior and many more. On top of being able to browse designer items, the in-store team of luxury experts will be on hand to offer advice and consult on valuations on your own pre-loved items.
31 King’s Road, Chelsea, London SW3 4RP
lampoo.com
Emilla Wickstead’s New Flagship in Chelsea
British fashion designer Emilia Wickstead is bringing her signature elegant aesthetic to Chelsea with the opening of her new flagship. Spanning two floors, the expansive space marks an exciting new opportunity for fans of the brand to explore the full range of Emilia Wickstead products, from ready-to-wear to homeware. Nestled in the heart of London, inside visitors will discover a serene, stylish interior that is inspired by an Italian palazzo. London-based architecture and interior design studio Nenmar have worked with Wickstead to blend together Milanese and Venetian references, with Spanish Rosa Alicante and white Carrara marble detailing, large mahogany doors and understated, sculptural seating creating the ideal setting to explore the Wickstead line.
152-153 Sloane Street, Chelsea, London SW1X 9BX
emiliawickstead.com
Dior at Harrods
An iconic British department store and an iconic French label have joined forces, with Dior launching a new accessories-only space in Harrods’ hall. Sleek and elegant, the refined new space will showcase the best of the house’s accessories against the colourful backdrop of a “Diorama” wall installation, including their signature emblem-emblazoned bags such as the Dior Book Tote, Lady Dior and Lady D Lite. Alongside the refined styles in shades and prints from the Dior autumn-winter 2022-2023 ready-to-wear collection, the space will also host a covetable selection of eyewear, scarves and hats.
87-135 Brompton Rd, London SW1X 7XL
harrods.com
O Pioneers in Marylebone
Born out of Camden, slow-fashion British womenswear brand O Pioneers is making its mark in Marylebone with its first ever store. Founded by actor and jewellery designer Clara Francis and PR and home seamstress Tania Hindmarch, the label describes itself as a “grown up fashion label for women who still want to be playful.” The premise behind the brand is to create a limited number of simple, feminine designs using end of stock, heritage fabrics — the result is a precious, buy-it-now-or-miss-forever selection of beautiful dresses that marry a vintage aesthetic with a contemporary silhouette. Now, the small business has found its place in London, nestled amongst other independent businesses, in a shop that mirrors the feminine, playful and vintage feel of their covetable pieces.
76 Marylebone Lane, Marylebone, London W1U 2PR
opioneers.co.uk
With Nothing Underneath in Belgravia
After earning a loyal base of fans for its tailored pieces, British womenswear brand With Nothing Underneath is jumping off its website and onto the streets of London with its first physical space in Belgravia. Founded by former Vogue stylist and Tatler editor, Pip Durell, the effortlessly elegant label has found the perfect niche — timeless shirts inspired by men’s tailoring, but thoughtfully adjusted for women. It’s simplicity at its best, and the intimate Belgravia store echoes that aesthetic with a cool, inviting interior and a straight-forward edit of the sophisticated styles.
47 Elizabeth Street, Belgravia, London SW1W 9PP
withnothingunderneath.com
Bobbies in Marylebone
Parisian shoe brand Bobbies is landing in London with its first store on Marylebone High Street. Crafted from supple Italian leather in family owned workshops in Portugal and Spain, the designs are timeless and elegant with a fashionable edge. The bohemian-chic style of the shoes is echoed in the design of the new Marylebone space, with its sophisticated aesthetic offering an ideal backdrop for the consciously created line.
102 Marylebone High St, Marylebone, London W1U 4RN
bobbies.com
