Dressing up is fun at every age, as our favourite designers know well. Now, some of today’s top brands are adapting their style and aesthetic to fit into your little one’s wardrobe — just in time to join Browns’ brand new kidswear department. From Self-Portrait’s wonderfully pretty, flower girl-ready dresses to Rejina Pyo’s minimalist, contemporary sets, there are plenty of new kidswear fashion collections lines to suit every kid’s style. Here, we’ve rounded up the most covetable children’s fashion lines to invest in now.
Following the launch of its striking new flagship in Mayfair last April, this month the luxury boutique retailer unveiled their first dedicated childrenswear section. The curated seasonal selection of accessories and fashion covers newborns through to 16-year-olds, with pieces from renowned labels including Burberry, Alexander McQueen, Fendi, Gucci and Stella McCartney. Ida Petersson, Browns’ buying director, has also revealed that over the coming months, Browns Kidswear will include inaugural capsules and exclusives from exciting brands such as Off-White, Hunza Baby G and Zimmerman. To celebrate the launch, Browns marked the new department with a ‘Honey, I Shrunk The Fashion,’ shoot, putting a playful spin on the typical glossy fashion editorial by inviting the kids to step into the shoes of stylists, photographers and models.
Since its launch seven years ago, the London-based womenswear label has become an accessible go-to for cocktail dresses, with founder Han Chong’s feminine, contemporary designs that combine modern techniques with a timeless elegance. Now, the brand has launched its first ever line for children, kicking off with 21 different styles across seven sizes, ranging from 3-12 years. Equal parts pretty and cool, the polka dot taffeta and tiered lace dresses are sure to be a go-to for flower girl or mini wedding guest options. There are gorgeous separates, too, including delicate white poplin shirts, fuschia embroidered skirts and a dramatic blue tiered taffeta cape with neat bow tie.
Designed for girls and boys aged between 2-8 years old, the London-based designer’s new kidswear line reflects the best of the brand’s modern, clean and sustainable aesthetic. Colourful mix-and-match workwear jackets and trousers and printed dresses and t-shirts are all made from environmentally conscious materials such as organic and recycled cotton. The dresses echo the same oversized, effortless silhouette of the womenswear line, with fun elephant, whale and tree prints. The collection also includes limited edition pieces created using upcycled materials from the brand’s archive. The easy, every day assortment all feature the mini custom-designed buttons that have become the brand’s signature, and are designed to last through many adventures.
The Montreal-based luxury digital retailer has unveiled an ultra-cool kidswear department this season, featuring a gender-neutral assortment of clothing, accessories and footwear for newborns through to 14 years olds. As with all pieces on Ssense’s site, the emphasis is on individuality, self-expression and versatile styles, from both well-known brands and up-and-coming streetwear names. Functional, well-constructed pieces such as athleisure sets and cosy onesies for babies are offered alongside playful, bold items for budding fashionistas. Think patchwork Marni bags, Martine Rose fleece shorts and limited edition Off-White sneakers — perfect for the kid who has a little fashion attitude.
