10 trailblazing size inclusive fashion brands to know about

These are the designers changing the landscape of the fashion world and creating a more inclusive future for all

For decades, plus size fashion has been nothing more than an afterthought – at best – in the fashion world, with most designer brands stopping at a UK size 14. But that’s all about to change thanks to a crop of pioneering designers who are working to create a more size inclusive future for fashion. Labels of the moment like Sinéad O’Dwyer, Chopova Lowena and Di Petsa are changing the landscape, championing curves in their collections and on their runways, while models like Paloma Elsesser and Precious Lee are redefining beauty standards for the next generation.

10 Plus Size Fashion Brands Pushing Inclusivity NowPin
DG x Karoline Vitto SS24. Jason Lloyd Evans

That doesn’t mean there isn’t still a long way to go when it comes to plus size clothing. At the Autumn/Winter 2024 fashion shows, plus size models (UK size 16+) made up just 0.8 per cent of people cast across the four fashion cities. To put that into context, that’s across 230 shows and almost 9,000 looks. London came out on top in terms of size inclusivity, with 12 per cent plus and mid-size models seen on the runways. But the persistent lack of representation proves just how important it is that brands keep fighting for change.

10 Plus Size Fashion Brands Pushing Inclusivity NowPin
Ganni x Paloma SS24

There are glimmers of hope that the industry is starting to mend its ways when it comes to size inclusive fashion, and in 2024 that change feels long overdue. Here we’ve rounded up the plus size fashion brands that celebrate diverse bodies in all their forms.  

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Size Inclusive Fashion Brands


10 Trailblazing Size Inclusive Fashion Brands To Know AboutPin

Scandi brand Ganni has long been a champion of plus size fashion, offering an extended size range that goes up to size 24 on many of its collections. Their fun designs have been created with joyful dopamine dressing in mind, and their latest collaboration with plus size supermodel Paloma Elsesser further cements their commitment to the size inclusive fashion cause. There are also plans to continue increasing the quantity of ready-to-wear and footwear styles available in their extended size range, to provide more options across the board.

Available up to a size 24

Sinéad O’Dwyer

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Part of the latest crop of London-based new gen fashion designers, Sinéad O’Dwyer has become a forceful voice in the demand for inclusivity in fashion. Her runway shows are a masterclass in size inclusivity, where she celebrates sizes 6-30 and includes people who use wheelchairs on the catwalk. The Dublin-born designer is known for her flattering, figure-hugging designs and her superb use of tailoring, as well as for challenging the toxic beauty standards of the fashion industry. 

Available up to a size 30

Chopova Lowena

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Founded by Emma Chopova and Laura Lowena, this London-based label is best known for their punk-inspired prints and clashing colours, which have been worn by the likes of Dua Lipa, Madonna and Harry Styles. The brand won the New Establishment Womenswear Award at the Fashion Awards last December and offers an extended size inclusive range across many of their pieces, including their signature pleated kilt skirts, which sell out as soon as they’re released. 

Available up to a size 3XL (26)


10 Plus Size Fashion Brands Pushing Inclusivity NowPin

Designer Alexia Elkaim founded Miaou after struggling to find a pair of jeans that fit. Her solution? To create her own, modelled on a favourite vintage pair she picked up in Paris. As well as great denim, Miaou is known for its waist-cinching corsets, slinky dresses and micro mini skirts. The brand’s first foray into extended sizing came via a collaboration with Paloma Elsesser – a longtime friend of Elkain’s – which has since expanded into a range of ready-to-wear pieces that include double-lined dresses and supportive tops made with fuller-bodied women in mind. 

Available up to a size 4XL (28)

Karoline Vitto

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Another exciting emerging London fashion label to know about, Karoline Vitto crafts beautiful, barely-there dresses, tops and pencil skirts that embrace and celebrate parts of the body women so often wish to hide – back rolls, excesses of flesh, tummies and all. The Brazilian-born designer’s debut show at London Fashion Week in autumn 2022 was a size inclusive revelation, with the casting consisting entirely of curvy models up to a size 22. Now she’s hailed as a go-to designer for those on the hunt for effortlessly flattering plus size clothing. 

Available up to a size 4XL (28)

Di Petsa

10 Trailblazing Size Inclusive Fashion Brands To Know AboutPin

Founded by Greek designer Dimitra Petsa in 2019, Di Petsa’s wet look dresses have been wholeheartedly embraced by the red-carpet crowd, with everyone from Bella Hadid to Zendaya wearing the label’s pieces. Designed to embrace all sizes, gender expressions and phases of the changing body of a woman – Gigi Hadid famously wore a Di Petsa dress to reveal her baby bump in 2020 – the pieces explore the relationship between women and water, while the brand’s signature ‘wet’ fabric took six months to develop and remains a closely guarded secret. 

Available up to a size 4XL (28)

Ester Manas

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This bold Belgian brand celebrates body positivity in all its forms, with size inclusive pieces designed for “every woman and all shapes”. Founded in 2019 by Ester Manas and Balthazar Delepierre, the label was inspired by women’s empowerment and focuses on creating sustainable and socially responsible pieces. With an emphasis on ruched detailing and sensual cut-outs, the brand’s innovative one-size garments have been specially created to fit and flatter women of all shapes and sizes. 

The brand’s one size dresses fit up to a size 18

Dolce & Gabbana

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In 2019, Dolce & Gabbana became the first luxury fashion house to extend its sizing to a UK 22. The move made the Italian fashion house one of the most inclusive high-end designer brands, who are famously reticent to include plus size ranges in their collections. The brand has long cast curvier models for its runway shows, including Ashley Graham and Tess McMillan, and said of the move: “Extending the sizes of the women’s collection is a natural evolution for Dolce & Gabbana. The brand has always emphasised women’s silhouettes regardless of the measurements.”

Available up to a size 22

We Are Kin

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London-based label We Are Kin was founded by Zimbabwe-born designer Ngoni Chikwenengere – who was named as one of Forbes’s 30 under 30 – in a bid to make fashion more sustainable and inclusive. The slow fashion brand focuses on simple silhouettes, clean lines and timeless pieces that will stand the test of time in your wardrobe. Crafted using end-of-line fabrics at an east London factory, the pieces are available up to size 26 as standard. But if you can’t find your size, you can get in touch with Chikwenengere and she’ll happily custom make a piece for you.

Available up to a size 26

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