The summer fashion pop-ups that will inspire a wardrobe refresh
Summer shopping just got a little more fun. Over the coming months, top brands are getting creative with a series of summer fashion pop-ups that put an inventive spin on the in-person shopping experience. Be transported to a Florentine piazza courtesy of Alighieri’s West London pop-up market, get inspired to make sustainable fashion choices with rental platform My Wardrobe HQ’s Wimbledon-focused boutique at Rosewood London, or discover a beach in the middle of London courtesy of Christian Louboutin’s special residency at Selfridges. These are the pop-ups you won’t want to miss.
Christian Louboutin at Selfridges
Titled Loubi’s on the Beach, this special seaside-inspired pop-up at Selfridges’ London flagship is the perfect meeting of nostalgia and contemporary style. Running throughout June, the boutique is set up with a boardwalk, beach huts, kiosk and on-site lifeguard, all incorporating the classic Louboutin red. In addition to items from house’s new summer collection, Greekaba — an Athens-inspired line featuring graphics by illustrator Konstantin Kakanias — there’s also an exclusive limited-edition collection of beach essentials, including three surfboards with various Louboutin motifs, swim sets and beach games.
400 Oxford Street, Mayfair, London W1A 1AB; selfridges.com
Afternoon tea heading to go here and make 0 px
Afternoon tea heading to go here and make 0 px
adidas x Gucci
It’s the designer collaboration that every fashion fan will be coveting this summer. Sportswear behemoth adidas has teamed up with luxe Italian fashion house Gucci to create a special collection that merges the two brands’ emblems, combining streetwear, sport-inspired styles with Gucci’s retro, dolce vita aesthetic. To celebrate, Gucci is hosting a series of special, immersive pop-ups – they shut down Melrose Place to launch their LA one, while in London you’ll find them in Selfridges – to showcase the collection, which expands on the eye-catching creations that debuted at their most recent runway show. Playing on the kaleidoscopic aesthetics of the collection, the pop-ups are adorned with a clashing mix of retro prints, echoing the energetic mood of the collaborative styles.
400 Oxford Street, Mayfair, London W1A 1AB; gucci.com
Mercato Alighieri at Television Centre
Founder Rosh Mahtani’s Dante-inspired jewellery line has become a standout hit, with her delicate gold necklaces appearing on the necks of countless influential fashion fans. Now, the London-based brands is jumping out of its website and into real life with a special summer pop-up at White City’s Television Centre. In homage to the jewellery’s Italian roots, Alighieri has transformed the West London terrace into an Italian Piazza, with pastel-hued stalls and an outdoor seating area where visitors can relax in the sun and enjoy an aperitivo, gelato or pasta dish. There will of course be Alighieri jewellery to try on and purchase, and the team have also included a dedicated space for private wedding styling sessions as well as a men’s edit.
1 Wood Lane, White City, London W12 7RJ; alighieri.com
Afternoon tea heading to go here and make 0 px
Afternoon tea heading to go here and make 0 px
Heidi Klein at Burlington Arcade
To celebrate 20 years of elevated beach and swimwear, British brand Heidi Klein is hosting a special summer pop-up at the famed Burlington Arcade. Alongside their core collection of accessories and swimwear, the pop-up shop will feature the newly released HS22 collection, a tropical, colourful collection of bikinis, one-pieces and easy dresses that can take you from the beach to the bar. Consider it the perfect drop-in spot for a last-minute pre-holiday shop.
51 Piccadilly, Mayfair, London W1J 0QJ; heidiklein.com
Rosewood London x My Wardrobe HQ
The luxury London hotel has announced their second collaboration with the fashion rental marketplace My Wardrobe HQ — an exclusive rental pop-up housed in the hotel’s Living Room with a specially curated edit of clothing. This time, the looks on offer are focused on providing outfit inspiration for attending the Wimbledon Championships, one of the capital’s most important sporting events, but also a top fashion-watching moment. The boutique pop-up will feature pieces by established and emerging designers, including Alexander McQueen, Gucci, Maison Marcelle and Mimine AG. Specialist stylists will be on hand to consult on the sustainable fashion options, and the Wimbledon-focused edit will also be available online for those who can’t make it to the Rosewood.
252 High Holborn, Holborn, London WC1V 7EN; rosewoodhotels.com
Afternoon tea heading to go here and make 0 px
LDC Pop-Up in Piccadilly Arcade
Since its founding in 2018, Lone Design Club has been championing emerging international fashion and lifestyle brands and pushing for shoppers to opt for sustainable alternatives to fast fashion. This summer, the travelling business is partnering with Westminster City Council to set up shop with a pop-up boutique in Piccadilly Arcade, where they’ll host 12 creative design brands, including Clio Peppiatt, L Saha, Angie Power and Supernaturae. Each of the featured brands are focused on craftsmanship, creativity, and sustainability, and the pop-up space will act as both a working studio and a shop to explore their wares.
Piccadilly Arcade, St. James’s, London SW1Y 6NH; lonedesignclub.com
