How better to tell someone you love that you’re thinking of them than with armfuls of gloriously scented wildflowers or an artful arrangement of single-stem blooms? From modern disruptors to the go-to designers, there is a blooming floristry scene offering seasonal bouquets fit for every occasion. Read on for The Glossary‘s definitive guide to the very best flower delivery services in London and across the UK.
As the UK’s highest rated ethical florist, Arena Flowers only delivers blooms of the finest standard, working directly with Fairtrade farms and using special biodegradable packaging to create hand-tied bouquets that both look good and do good. As if that wasn’t enough, they also plant a tree in countries experiencing deforestation like Haiti, Mozambique and Madagascar, to restore and grow healthy forests and help alleviate extreme poverty every time someone buys a bouquet or signs up to their newsletter. This year, in light of the COVID-19 crisis, they’re also offering a 25% discount code for any key workers who use their flower delivery service. Guaranteed to brighten up anyone’s day, in more ways than one.
Grace & Thorn
When she was a little girl, Nik Southern was mesmerised by the fig tree in her grandparents’ front room, a fascination which would culminate in the opening of her shop Grace & Thorn in 2011, in Hackney. Nik and her team pride themselves on being rule-breakers, challenging the idea of the conventional bouquet with an offbeat, bespoke approach to floristry. Take Crazy Love, for example: red and pink roses, lisianthus, tulips, ranunculus, astrantia and asparagus fern, delivered in a complimentary pickle jar.
The disruptor of the flower delivery industry, this innovative brand sources directly from the growers and delivers big bunches of single variety blooms straight to your door, thereby cutting out the middleman and associated costs. The streamline business model is the brainchild of Whitney Bromberg Hawkings – previously the communications director at Tom Ford for 19 years – whose exquisite taste has seen her build up a fashion-set client roster that includes brands such as Dior, Bottega Veneta and Louis Vuitton. The unique floristry service has a celebrity fan base too; David and Victoria Beckham have vase arrangements delivered to their west London home and to Victoria’s design studio on a weekly basis.
Scarlet & Violet
Scarlet & Violet in Kensal Rise has been delighting customers since 2006. The shop is a glorious kaleidoscope of colour, overflowing with romantic blooms, the likes of peonies, roses and daisies, nestled amidst shelves stacked with retro vases and containers. You’ll always get a warm welcome from owner Vic Brotherson and her capable team, whose one-of-a-kind arrangements of British-grown flowers are breathtaking. The florist famously created the romantic vintage-inspired blooms at Kate Moss’ wedding to Jamie Hince (David Austin English Roses and lily-of-the-valley are Kate’s favourites).
Flowers delivered straight from the grower to your door, no auctions, wholesalers or stores, which means they’re always fresh as a daisy. Established in Amsterdam, the home of horticulture, the flower delivery company also has offices in London and Berlin, where loyal customers value the eye-catching arrangements of high-quality blooms, created by the in-house floral stylists, which are delivered on a weekly, bi-weekly or monthly basis. And it’s all so simple: you simply order the size of bouquet you’d like, when and how often you want it, and they’ll do the rest.
If you believe that flowers shouldn’t just be for special occasions, that they are in fact a daily necessity, then Freddie’s is for you. Each week they’ll deliver a box of fresh stems complete with a step-by-step guide on how to arrange them (there’s also a weekly arranging video on Facebook, Instagram or your account page), as well as flower food to ensure longevity. Flowers are all cut to order, and each delivery is different – one week it could be a vision of white avalanche roses, alstroemeria, avant garde tulips and aster, the next a soul-lifting bunch of sunflowers.
Petalon devotees will know that the company – which is based in a converted warehouse in Bethnal Green – uploads two different bouquets onto its website every Sunday that they will deliver the following week. Both choices are always packed with interesting blooms, wrapped in natural hessian and delivered by bicycle across London or by post in a recycled card box to the rest of the UK (they also donate 5% of their profits to social-environmental enterprise Bee Collective and for every 100 bouquets delivered by post, they plant a tree).
This is quintessential country garden floral design at its best. JamJar was founded in 2009 by Melissa Richardson, who was inspired by the simple charm of the jars of wildflowers she’d collected in the Sussex countryside around her childhood home. This natural and unfussy way of displaying flowers informs everything that Melissa and her team, who are based in Kennington, do, whether it’s creating a ceiling of 6,000 hanging flowers at Sketch in Mayfair or delivering exquisitely-scented flowers and foliage in their signature JamJar (they also deliver in Enamel Buckets, Giant Jars, Kilner Jars, Pickle Jars…)
Working as an executive PA at Burberry, Lana Elie was increasingly disillusioned with the uninspiring and uninspired choice of flower arrangements she was regularly asked to send out. So she set up Floom, a curated online floristry website that is fast becoming a favourite of the fashion set. The premise is simple: Lana handpicks local artisanal florists across the UK, who create their own unique arrangements and upload them to the site; you enter your postcode to find out which florist is in the vicinity and select your bouquet, which can be delivered same day.
Direct 2 Florist
Working with a carefully curated selection of local florists across the UK, Direct 2 Florist organises same day flower deliveries created by some of the finest florists in the country. Whether you’re looking for a simple hand-tied design or an elaborate bouquet, every arrangement is handled by a skilled florist and tailored to your personal requirements. They’re famed for their excellent service, so much so that they’ve won the coveted Service Provider of the Year Award for the last two years running at the British Floristry Awards.
This boutique London florist specialises in seasonal hand-tied bouquet deliveries, each one tastefully arranged by an experienced florist and finished off with their signature black satin ribbon. As well as delivering same day blooms to select London postcodes, they also offer a next day delivery service throughout the UK, including letterbox flowers.