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7 glittering new jewellery boutiques in London to have on your radar

The capital’s new independent jewellery stores are as dazzling in design as the shiny treasures they sell

The new jewellery boutiques in London are a sparkling addition to the capital. There’s Lily Gabriella’s decadently beautiful showroom in Burlington Arcade; Completedworks’ pub-turned-utilitarian-inspired studio in Marylebone; and Roxanne First’s rainbow-bright Chelsea store, to name a few. And not forgetting Chiefer Appiah’s Berkeley Street HQ, complete with a mirrored ‘bubble’ ceiling and stage of dancing watches. Here’s our edit of the recently-opened jewellery stores to have on your radar.

The Glossary Edit

New jewellery boutiques in London

Lily Gabriella

7 Glittering New Jewellery Boutiques In London To VisitPin

It’s little surprise that Lily Gabriella’s eponymous store in Mayfair is one of the prettiest new jewellery boutiques in London. Growing up surrounded by her grandmother Lily Safra’s jewellery collection, Lily Gabriella honed her eye for beautiful craftsmanship from an early age. With a background in the world of fine arts, she has built a successful career designing sculptural pieces that combine kaleidoscopic and unusual gemstones with a fresh, modernist style. Similarly, when it came to opening her first boutique in London’s Burlington Arcade, Gabriella had an exact vision. “I wanted clients to feel like they were sitting in their own living room,” she explains.

7 Glittering New Jewellery Boutiques In London To VisitPin
7 Glittering New Jewellery Boutiques In London To VisitPin

Lily Gabriella

Flora Earrings in
Rose Gold, Morganite and Diamond
POA

Together with designer Mark Alexander Woolnough, Lily has created a decadent yet intimate space that seems more Parisian penthouse than London boutique. The pink plastered walls glow with light from the slanted roof windows thanks to delicate flecks of gold leaf, whilst voluptuous Eichholtz furniture, custom jewellery vitrines with gilded frames, curated objets d’art and floor-to-ceiling mirrors deliver a touch of opulent luxury. By appointment only. 

73 Burlington Arcade, Mayfair, W1
lilygabriella.com

Roxanne First

7 Glittering New Jewellery Boutiques In London To VisitPin

“It’s a very special street, where some brilliant British brands started, like Anya Hindmarch and Jo Malone,” says Roxanne First of opening her first stand-alone store on Walton Street. Roxanne’s fascination with jewellery began as a child, growing up surrounded by her Italian family who collected unique pieces. In 2018, after a decade in luxury retail, she launched her eponymous line with customisable, rainbow-coloured jewels, gemstone hoops and playful smiley and palm tree motifs becoming her signature.

7 Glittering New Jewellery Boutiques In London To VisitPin
7 Glittering New Jewellery Boutiques In London To VisitPin

Roxanne First

Super Duper Smiley Signet Ring in 14k Yellow Gold and Diamonds
£5,750
 

Roxanne First has created an equally cheery home for her brand in SW3, complete with a multi-coloured Sputnik chandelier, a leopard-spotted desk, Crayola-hued bespoke pictures by Californian artist David Matthew King and a dedicated pop-up area for fun collaborations with clothing and homeware labels. And just like her stackable, layerable creations, First’s boutique is constantly evolving – after only a few months in situ, the herringbone tiled floor has already been repainted pink. 

97 Walton Street, Chelsea, SW3
roxannefirst.com

Fernando Jorge

7 Glittering New Jewellery Boutiques In London To VisitPin

Born in Brazil and now living and working in London, Fernando Jorge was determined to honour his own multicultural lifestyle when he relocated from a workshop in the East End to a showroom in the heart of Mayfair last year. The result is an atelier that’s easily one of the most elegant new jewellery boutiques in London. Here, artworks by Brazilian creatives such as the painter Lucas Arruda and sculptor Vanessa De Silva share space with an assortment of mid-century, Art Deco and Bauhaus finds sourced by the New York-based designer Andre Mellone, plus a green onyx table devised by Jorge himself.

7 Glittering New Jewellery Boutiques In London To VisitPin
7 Glittering New Jewellery Boutiques In London To VisitPin

Fernando Jorge

Nebula Bracelet in 18k White Gold, Diamonds and Moonstones
POA
 

Central to the whole concept are the custom-made jewellery cabinets composed of Brazilian wood, which were designed in the United States and handmade in London. They’re the perfect backdrop for Jorge’s timeless, red carpet-worthy creations, such as his sophisticated diamond ‘Disco’ earrings – as seen on Beyoncé and Emily Blunt – and statement ‘Surround’ cuffs with brilliants set within polished nuggets of aquamarine, labradorite or moonstone. 

7A Grafton Street, Mayfair, W1
fernandojorge.co.uk

Completedworks

7 Glittering New Jewellery Boutiques In London To VisitPin

Although Completedworks’ urban-inspired, architectural jewels are carried in fashionable stockists like Dover Street Market and Liberty, a surge in growth made it necessary for the brand to look for its own showroom. “We wanted people to be able to enter our world and get to know us… Clients seem to really appreciate the intimate experience that comes with a salon concept,” says artistic director Anna Jewsbury, who founded the editor-favourite label in 2013.

7 Glittering New Jewellery Boutiques In London To VisitPin
7 Glittering New Jewellery Boutiques In London To VisitPin

Completedworks

The Bay of Thoughts Earrings in Gold Vermeil, Pearl and Zirconia
£285 

Together with London-based interior designer Hollie Bowden, she reimagined a former two-storey pub as a utilitarian-inspired studio, creating one of the most exciting new jewellery boutiques in London. It’s full of simple materials like aluminium and textural finishes such as exposed brickwork softened with limewash, which take their cue from the fluid forms of the brand’s signature jewellery and homeware. Here, practicality is all: modular displays allow for multifunctional uses of the space, while a communal jewellery bench in the workshop – accessed via a steel staircase – allows for future team expansion. By appointment only. 

69A Lisson Street, Marylebone, NW1
completedworks.com

Loquet London

7 Glittering New Jewellery Boutiques In London To VisitPin

Up until last year, Loquet’s store on Elizabeth Street was only a ‘pop-up’. But to celebrate the bejewelled charm specialist’s 10th anniversary, founder Sheherazade Goldsmith made the space into a permanent flagship and instigated a total design overhaul. “Previously, the boutique was inspired by my home, so it had lots of classical detailing. For our next stage I wanted an entirely new vibe, something that took its cues from our jewellery, which is about joy and individuality,” she says.

7 Glittering New Jewellery Boutiques In London To VisitPin

Loquet London

From left: Agate and Sapphire Sunrise Locket in 14k Gold, £7,500, and 14k Gold and Diamond Chain, £1,600. Pink and Yellow Sapphire Locket in 14k Gold, £5,800, and 14k Gold Cable Link Chain, £2,600. Charms from £30 each

Taking further inspiration from memories of a favourite sweet shop, Goldsmith installed a paint scheme of sherbet hues, pastel pink and green marble displays by Molteni & C, a ‘bon bon’ chandelier by Danish maker Helle Mardahl, plus a Damien Hirst ‘Spot’ painting that reminded her of chocolate buttons. “I feel like we’ve nailed that fun, pick-and-mix feeling that our clients get when they walk through the door,” says Goldsmith. 

73 Elizabeth Street, Belgravia, SW1
loquetlondon.com

Chiefer Jewellery

7 Glittering New Jewellery Boutiques In London To VisitPin

Hoping to offer a more relaxing experience than he felt was traditionally offered by London’s historic jewellery houses, Chiefer Appiah – aka the ‘Bussdown King’ – moved his bespoke jewellery business from Hatton Garden to Mayfair, opening his own boutique on Berkeley Street last summer. Fans of Appiah’s glamorous creations and tricked-out vintage timepieces, which are heavily influenced by street and hip-hop culture – including the boxer Anthony Joshua and rapper Nines – are now welcomed into a serene, taupe-coloured interior, with plenty of tactile textures and soft lighting.

7 Glittering New Jewellery Boutiques In London To VisitPin
7 Glittering New Jewellery Boutiques In London To VisitPin

Chiefer Jewellery

Customised Diamond-Set Patek Philippe Nautilus Watch
POA

Quirky touches at this new jewellery boutique in London include a mirrored, bubble-like ceiling that has given rise to a new fine jewellery line and a cosy appointment room modelled on a recording studio (Appiah began his career in the music industry). There’s even a mini stage curtain which, when pulled aside, reveals a rotating display of glittering, customised watches that can be made to dance and spin to the Superman theme tune. Mission accomplished. 

10B Berkeley Street, Mayfair, W1
chieferjewellery.com

Rachel Boston

7 Glittering New Jewellery Boutiques In London To VisitPin

Having outgrown her previous shop on Cheshire Street, Rachel Boston – known for her bold, breath-of-fresh-air spin on bridal jewellery – spent a year searching for just the right location for a new boutique-cum-workspace, with several options falling through before an entire building on Redchurch Street became available. “It was a blessing in disguise, because nothing came close to the instant love I felt for this spot once I’d seen it,” she reveals.

7 Glittering New Jewellery Boutiques In London To VisitPin
7 Glittering New Jewellery Boutiques In London To VisitPin

Rachel Boston

Priapus Ring in 18k Yellow Gold and Cognac Diamon
£18,000
 

Ever-popular interior designer Hollie Bowden was called in to work her magic on the former beauty brand HQ, transforming it into a contemporary stage for Boston’s Art Deco-inflected jewels and modern engagement rings set with diamonds in unique cuts and colours. The minimalist sycamore and steel scheme that permeates the shopping area is softened for a more informal mood in the client showroom, with plush carpeting and an assortment of vintage furnishings such as a Mario Bellini chair. By appointment only. 

59 Redchurch Street, Shoreditch, E2
rachelboston.co.uk

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