The designer pop-ups serving ski fashion on the slopes this winter

The luxury fashion houses have hit the slopes this season, from Japan to Switzerland

If you’re looking to take your slopestyle to another level, this season’s designer pop-ups offer peak luxury. From Louis Vuitton making its debut in the mountains of Japan in an uber-chic yurt to designer Simon Porte Jacquemus bringing his sparkling Guirlande holiday collection to the snowy streets of Courchevel, these are the ski fashion pop-ups to know this Winter. 

Courchevel, France

Jacquemus is no stranger to a fashion pop-up, having opened temporary stores from Lake Como to Saint-Tropez. This season, the cult French label swooshes into Courchevel with a 100 metre sq pop-up located on rue du Rocher, in the heart of the chic French ski resort. Outside, silver branded snowboards and skis are propped up in a ski rack, giving visitors no doubt they’re in the right place.

The Designer Pop-Ups Serving Ski Fashion This Winter 2024Pin

Behind the stone and wood exterior, the two-floor winter pop-up  is all warm neutrals, providing the perfect backdrop to showcase Simon Porte Jacquemus’s limited-edition Guirlande holiday collection. With classic pieces revamped (the Le Bambino bag takes centre stage on a podium in the middle of the shop), visitors can also pick up new ready-to-wear, accessories and one-of-a-kind gifts all in a seasonal colour palette of silver, gold, pine green and cherry red. Best worn on the Jaquemus branded ice-skating rink, open until 9 February inside the nearby Les Airelles hotel complex.

Open until 31 March

Loro Piana
Zermatt, Switzerland

For a brand that is synonymous with ultra-luxury fabrics, it’s little surprise that Loro Piana has hit the slopes with a designer pop-up this Winter. The high-end Italian label – renowned for its soft cashmere and wool knitwear and exquisite leather accessories – is the epitome of cold weather chic, and now you can shop the Holiday Collection at its first ever pop-up in the pretty Swiss ski resort of Zermatt. The temporary space is inspired by a Gher – a traditional, cylindrical shaped dwelling adopted by the nomadic people of Mongolia and Inner Mongolua, where Loro Piana source their cashmere. 

The Designer Pop-Ups Serving Ski Fashion This Winter 2024Pin

Inside, the light-filled shop is packed with all winter’s necessities, including chunky sweaters and cosy outerwear, loungewear, snow-appropriate footwear and even a few pieces suitable for aprèsski, made from the label’s iconic yarns and embellished with intricate embroidery. Customers can also shop the oh-so-elegant Ski Capsule Collection. Afterwards, cocoon yourself in a Loro Piana blanket in the open-air lounge and admire the Alpine vistas beyond. 

Open until 15 March

Louis Vuitton
Niseko, Japan

The Louis Vuitton pop-up store in Niseko is located in a yurt, albeit an exceptionally photogenic one. The designer pop-up at Park Hyatt Niseko Hanazono – the first to ever open in a ski resort in Japan – has a unique location. Set near the Hanazono Symphony Gondola bottom station (indeed, ten of the 40 gondola cabins are wrapped in LV’s iconic motifs), it overlooks the snowcapped Mount Yotei and the stunning Niseko Mountain range.

The Designer Pop-Ups Serving Ski Fashion This Winter 2024Pin

Winter wonderland views aside, the circular white-and-wood pop-up, which is also adorned with the French fashion house’s emblems and is illuminated at night, sells everything you need to take your piste-chic to another level. Skiers and non-skiers can purchase the latest ready-to-wear skiwear, women and men’s travel luggage, accessories, leather goods and fragrances, as well as watches and fine jewellery – plus, the pop-up is offering hot stamping and fragrance engraving for that personalised touch. 

Open until 25 February

Courchevel, France

Chanel has, since 2009, been a regular winter visitor to Courchevel, opening an annual ski pop-up store in the uber-swish French resort. And this year is no exception, with a 128 metre sq boutique on the charming rue de l’Eglise. Inside, furnishings are upholstered in a high-tech satin fabric with a star motif, a nod to the world of ice-skating, the inspiration behind the couture house’s latest Coco Neige collection of skiwear, aprèsski, eveningwear and homeware.

The Designer Pop-Ups Serving Ski Fashion This Winter 2024Pin

But if you’re not in Courchevel, you can also shop Chanel in two other high-end resorts this Winter. The Parisian fashion house has opened a seasonal boutique in Chalet des Soeur in Megève, France, where the tiny store will showcase ski wear designed by Creative Director Virgnie Viard until 12 January. Meanwhile, across the Alps, visitors to the maison’s inaugural temporary store in Gstaad – in a wooden chalet on Lauenenstrasse until 8 March – can purchase the Coco Neige collection, as well as the cruise collection 23/24. 

Open until March

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