Millions around the world are gearing up for Chinese New Year on Saturday 10 February – as well as the arrival of the much-coveted Lunar New Year fashion collections. 2024 marks the Year of the Dragon, the fifth animal in the 12-year cycle of the Chinese zodiac signs, said to symbolise power, honour and success. From Gucci and Burberry to Valentino and Kenzo, luxury fashion houses have created limited-edition lines to celebrate the occasion, incorporating traditional Chinese colours as well as the emblem of the dragon.
Lunar New Year Fashion 2024
The Year of The Dragon
Chinese actors Yang Zi and Yang Yang head up the campaign for Valentino’s Lunar New Year fashion collection, which celebrates the harmony between the Italian fashion house’s signature Rosso red colour and the Chinese tradition. The pair paint the town red in the series of images, which see some of the maison’s most iconic designs, including the VLogo Signature slingback, Locò mini bag and VLogo Moon mini bag, picked out in a vibrant shade of scarlet. It feels like a suitably festive way to ring in the Year of the Dragon.
To celebrate the Year of the Dragon, Burberry brand ambassadors Tang Wei and Chen Kun have taken to the streets of Chengdu for a campaign that marries British wardrobe classics with Chinese festive traditions. Standout pieces in the capsule collection include a houndstooth check knit, a seasonal rose print blouse and a belted checked coat in a fiery red hue – a colour traditionally associated with good luck and prosperity. Photographed by Ryan McGinley, the campaign offers up a fresh take on classic Burberry staples.
Kenzo have really embraced the Year of the Dragon theme with their Lunar New Year fashion collection this year, with the majestic beast emblazoned across jackets, sweaters and t-shirts. Highlights from the collection – which incudes 60 pieces spanning womenswear, menswear and kidswear – include an embroidered bomber jacket with a large gold dragon on the back and a reversible unisex cardigan which features expressive appliqué and oversized embroidery. The whole range exudes a celebratory vibe, thanks to its rich shades of red, black, and golden yellow.
All eyes are on Sabato De Sarno right now as he releases his debut SS24 collection for Gucci, as well as his first Chinese New Year capsule range for the Italian fashion house. Chinese actors Tian Xiwei and actor Zhou Yiran take centre stage in the campaign shots, which capture the essence and spirit of the festive season. The collection incorporates the house’s iconic codes and motifs while paying homage to the Chinese zodiac sign of the dragon – you’ll find an interlocking G dragon print on the back of handbags, as well as on jumpers and knitwear.
If you’re looking for a show-stopping outfit to ring in the New Year, Self-Portrait has you covered. The label’s Lunar New Year fashion collection is a riot of texture and colour, with vibrant crimson pieces, dazzling sequinned gowns and designs that nod to the classic cheongsam, a staple of Chinese fashion. For the campaign, the label’s founder Han Chong has paid homage to his fond childhood memories of the annual celebration, drafting in Malaysian model Ling Tan and actor Carina Lau to recreate Chinese New Year scenes of family and tradition.
Miu Miu have decided to ring in the Chinese New Year by launching a brand new Upcycled collection, made up of polo shirts, cardigans, cashmere slips and the iconic Wander and Arcadie bags. The focal point of the collection revolves around denim, which has been upcycled to encourage circular design practice and highlight the appeal of vintage clothing. In the campaign, which was shot by Jet Swan, actor Ever Anderson and model Huijia Chen are pictured in an array of denim pieces, from sequin-embroidered jackets to patchwork jeans and shorts, all shot against a vibrant red backdrop.