If you’re looking for a new shopping experience, then look no further than these exciting new fashion pop-ups in London. This season, these limited-edition boutiques have got every occasion covered, from Instagram-worthy pieces at House of Sunny in Soho to versatile and season-less outerwear at Marfa Stance and Versace’s residency at Selfridges. Here, we’ve rounded up the best fashion pop-ups you won’t want to miss.
The Glossary Edit
New fashion pop-ups in London
Versace at The Corner Shop, Selfridges
Until 30 September
Top of the list of our new fashion pop-ups in London, Versace is the latest high-end label to take up residency at Selfridges’ The Corner Shop. But rather than the dazzling maximalist aesthetic for which the luxury fashion house is renowned, the department store’s pop-up retail space is a lesson in simplicity, adorned with black-and-white chequered wallpaper that’s inspired by the Versace store on Via Gesù in Milan.
The monochrome decor is the perfect backdrop to let the clothes do the talking, with Donatella’s Icons collection and key AW23 pieces referencing ‘the energy, glamour and power of Hollywood’ on display. The signature boned corset takes centre stage, appearing across evening dresses and sharply tailored jackets. In addition to trying on the collections, visitors are invited to walk the runway and have their photo taken, too.
400 Oxford Street, Westminster, London W1A 1AB
selfridges.com
The Mulberry Pre-Loved Pop-Up
Until 26 September
As part of the brand’s successful circularity programme, the Mulberry Exchange, Mulberry has just opened their first ever pre-loved pop-up in the UK. Located in the heart of Soho, the space gives shoppers the chance to browse a curated range of pre-loved archive styles – including the label’s iconic Bayswaters and Alexas – as well as a selection of artfully reimagined bags from Mulberry x Stefan Cooke, the brand’s new limited-edition collaboration with the British design duo.
The space itself reflects the pop-up’s eco-conscious ethos, with sustainably plastered walls and wool plinths, and there’s also a programme of events running throughout, which includes a poetry evening with South London wordsmith James Massiah and a panel on sustainability in fashion.
12 Poland Street, Soho, London W1F 8QB
mulberry.com
Marfa Stance
Until 22 October
At this year’s Glastonbury festival, there was only one piece to be seen in: a coat from British outerwear label Marfa Stance, spotted on everyone from Alexa Chung and Gemma Chan to Lila Moss. Now the sustainable brand is bringing their take on functional dressing to a pop-up shop in Notting Hill, where you can pick up one of their best-selling bomber jackets or signature quilted coats.
All of the pieces on show are designed to be versatile, season-less and multifunctional – many of the brand’s jackets are reversible, and pieces like the shearling Aviation Collar can be switched out in different colourways to give a coat or jacket a whole new look. Pre-book a one-to-one styling appointment before you head down for the ultimate chic and sustainable autumn/winter wardrobe update.
79 Ledbury Road, Notting Hill, London W2 5DB
marfastance.com
House of Sunny in Soho
Until early 2024
Cult East London-based label House of Sunny has opened a new fashion pop-up in Soho, taking over a space just off Carnaby Street. Following on from the success of their flagship store in Hackney, the brand is bringing its influencer-approved pieces to central London, with the pop-up showcasing their latest AW23 collection, as well as some early releases that won’t be online until October and several exclusive pieces only available in-store.
Spread over two floors and designed to bring a “unique and colourful vision to create an interactive space”, the store itself has been fashioned out of reclaimed wood and other repurposed materials. While there, shoppers will also be able to visit a limited-edition café, where you can order revitalising sodas with fresh mint, lemon and lime and herbal teas for a mid-browse pick-me-up.
5-7 Foubert’s Place, Soho, London W1F 7PY
houseofsunny.com
Do Good Pop-Up at Bicester Village
21 September - 4 October
While this new fashion pop-up may not be in London, it’s more than worth the short trip out of town to pay a visit to this one-off boutique. Presented by The Bicester Collection, the space has been designed to showcase the power of fashion with purpose, and this year is partnering with two key charities to convey that message: Women for Women International and Smart Works.
The carefully curated shop features a selection of pre-loved, vintage and new designer pieces from top designers, including Alexander McQueen, Manolo Blahnik, Marni and Richard Quinn. What’s more, 100% of the proceeds from the sales will go directly to the two partner charities, so you know every purchase is making a real difference to the futures of women worldwide.
Bicester Village, Bicester, Oxfordshire OX26 6WD
thebicestercollection.com
adidas originals x Vintage Threads
Until 18 October
adidas originals has teamed up with vintage clothing retailer Vintage Threads on a sustainable, retro shopping experience at the sports giant’s flagship on Oxford Street. The collaborative pop-up – on the ground floor – has been designed as an old adidas sports store, transporting customers back t0 the 80s and 90s with a celebration of uniquely retro sportswear.
As well as being able to browse iconic adidas originals styles and rare archive pieces at the pop-up, there’s also the chance to shop the one-of-a-kind Vintage Threads Rework collection. Created using discarded adidas pieces that would have otherwise have found themselves in landfill, the capsule includes vests made from damaged shoes, suits from old track tops and furniture made out of scrap. As part of the collaboration Vintage Threads, who have a flagship store on Neal Street in Seven Dials, will also be running styling workshops.
425 Oxford Street, Westminster, London W1C 2PG
adidas.co.uk; vintage-threads.co
