March is the month of the new fashion pop-up in London with a clutch of temporary stores popping up across the capital. These limited-edition boutiques have your wardrobe covered, whether you’re after a hand-crafted piece by one of the city’s most exciting new-gen designers or you’re in the market for a size inclusive gown. We’ve rounded up the best fashion pop-ups in London but hurry, they won’t be around forever…
The Glossary Edit
New fashion pop-ups in London
Aligne pop-up at Anthropologie
Until 7 April
This new fashion pop-up at Anthropologie on the King’s Road marks the first ever physical retail space for London-based label Aligne. The small, female-led brand has made a name for itself with its sleek denim and smart tailoring, as well as for a newly-launched campaign with top women’s footballer and Lioness Lucy Bronze.
Head to the pop-up to browse their new SS24 collection, where the label has focused on increasing their use of natural fibres and creating multipurpose pieces. Keep an eye out for their bestselling Gabriella dress, which this season comes in a new shape, and their waitlisted Leo waistcoat in a new colourway of buttery yellow.
131 – 141 King’s Road, Chelsea, London SW3 5XR
aligne.co
Daydreamer & Friends pop-up
Until 24 March
Luxury size inclusive label Daydreamer & Friends has opened a pop-up boutique in the heart of Shoreditch. Founded by Bella Longman, the indie slow fashion brand will be showcasing their new spring collection of dresses and separates in sizes XS-XXL (covering UK sizes 6-26) as well as custom pieces available in tall and petite. Visitors to the fashion pop-up will also be able to order The Daydreamer Bridal, a new line of affordable wedding gowns made to order in any dress size.
Alongside the label’s fashion pieces, customers will also be able to shop from a carefully curated range of independent jewellery and homeware brands. Highlights include vintage rings from Sorrell Jewels, beautiful decorative embroidery by Rosie Brain Embroidery and London-based art prints by Ana Gallego.
16C Calvert Avenue, Shoreditch, London E2 7JP
thedaydreamerlondon.co.uk
Anya Mart
Until 7 April
Trust Anya Hindmarch to find a way to turn the humble corner shop into the must-visit fashion event of the month. Designed as a tongue in cheek love letter to that stalwart of the British high street, Hindmarch’s Anya Mart pop-up has taken pride of place in her Chelsea Village, stocking the latest pieces from her Anya Brands collection – expect to find everything from charms and card cases to raffia and sequin totes.
You’ll also find plenty of the fun, grocery-inspired produce that Hindmarch has become so famous for over recent years, including a new line-up of limited-edition candles, with scents that include Kellogg’s Coco Pops and Fanta Orange. This is also the only place you can pick up the latest edition of the brand’s famous 100% recycled and 100% recyclable Universal Bag.
11 Pont Street, Chelsea, London SW1X 9EH
anyahindmarch.com
Smart Works pop-up
Until 24 March
Following on from several successful pop-up shops in Covent Garden last year, UK charity Smart Works is back with another limited-edition boutique, this time on Carnaby Street. The charity uses the power of high-quality clothing and one-to-one coaching to help unemployed women fulfil their potential and secure jobs, and you can expect the rails to be crammed with one-off fashion finds.
Among them, you’ll find pieces donated by well-known individuals including Fearne Cotton, Dame Shirley Bassey and Grayson Perry, as well as celebrity stylist Sinead. There have also been donations by a host of top brands, such as Frame, Kitri and Rixo. What’s more, with offerings spanning fashion, homeware, childrenswear and accessories, 100% of the proceeds raised from the pop-up will go directly to the charity.
57 Carnaby Street, Soho, London W1F 9QF
smartworks.org.uk
Lone Design Club
14 March – 17 April
In honour of Women’s Month this March, independent designer concept store Lone Design Club is launching a brand-new fashion pop-up in St. John’s Wood. With the limited-edition boutique located on popular St. John’s Wood High Street, this is the place to come to discover exciting new brands and fashion-forward, conscious labels.
As well as giving exclusive access to new collections and one-off pieces, the pop-up will also host a series of presentations, daily events and immersive experiences, designed to take you behind the scenes and into the worlds of these next-gen brands.
45 St. John’s Wood High Street, St. John’s Wood, London NW8 5NJ
lonedesignclub.com
