February is the month of the new fashion pop-up in London with a clutch of temporary stores popping up across the capital. These limited-edition boutiques have your wardrobe covered, whether you’re after a hand-crafted piece by one of the city’s most exciting new-gen designers or you’re in the market for a pre-loved vintage treasure. We’ve rounded up the best fashion pop-ups in London but hurry, they won’t be around forever…
The Glossary Edit
New fashion pop-ups in London
1 Warwick x My Wardrobe HQ
15 & 16 February 2024
1 Warwick in Soho, one of the city’s newest members’ clubs, has collaborated with the luxury fashion rental and resale platform My Wardrobe HQ on a new fashion pop-up in London. The two-day event (the 15th is for members only, the 16th for everyone) is part of the British Fashion Council’s City-Wide Celebration programme, held to encourage members and visitors to opt for a sustainable wardrobe throughout London Fashion Week – and beyond.
The pop-up is in the club’s The Library space, which has been transformed into a boutique fashion house. My Wardrobe HQ stylists are on hand to share their advice and kit out renters from top to toe, with rental starting from £10 per day. Brands have been thoughtfully curated and include hand-crafted, one-of-a-kind pieces by Barrus London, Filkk, Grace Weller and Monique Singh, to name a few. Jewellery is also covered, including gems by Meraki by Rashmi Bajaj and Pink Piglet. There’ll also be refreshments and cocktails served throughout the two days. Can’t make it? The Edit will be available to rent via the My Wardrobe HQ website until 20 February.
1 Warwick Street, Soho, London W1B 5LR
Martine Rose x Clarks at Selfridges
Until 2 March 2024
In May last year, London-based British Jamaican fashion designer Martine Rose was named as the first ever guest creative director of Clarks Originals. Rose immediately set about bringing her own unique spin to the British shoe brand’s signature silhouettes, introducing squishy padding and puffed-up materials across thick-sole sandals, chunky-heeled loafers, Oxford brogues and ankle boots. Designs come in snake print recycled polyester and snakeskin embossed leather in pink, brown and green, as well as oxblood and black, and all feature moulded footbed supports for the ultimate in pillowy-soft comfort.
The Coming Up Roses collection – which first appeared at Rose’s eponymous label’s SS24 runway show – is now available to buy exclusively at Selfridges’s The Corner Shop, the department store’s pop-up retail space on the ground floor, and also on Rose’s website. The capsule will be available online at Clarks from 20 February. “The collection was about comfort and this overblown feeling of softness and squidginess,” Rose explains.
400 Oxford Street, Westminster, London W1A 1AB
Charity Super.Mkt at Fenwick
Until 22 February 2024
It was a sad moment for London when it was announced that the iconic Fenwick flagship was closing its doors for the last time in early 2024 (though it has exciting plans for its eight other stores and online). But there is one last hurrah at the Bond Street department store in the form of a huge fashion pop-up, the Charity Super.Mkt. The UK’s first ever multi-charity shop, open until 22 February, takes place across 3,000 sq ft on the ground floor and is the brainchild of Maria Chenoweth, CEO of the sustainable clothing charity TRAID, and Wayne Hemingway, co-founder Hemingway Design and Red or Dead.
Fenwick has donated the cavernous space to five charity partners – Shelter, Shaw Trust, Havens Hospices, Cancer Research and TRAID – who will be selling the very best of their secondhand womenswear and menswear, with all proceeds going to the charities involved. You’ll find everything from tee-shirts to denim, as well as fashion pieces donated by Fenwick. With DJs at the weekend and more events to be announced, this promises to be one new fashion pop-up in London you won’t want to miss.
63 New Bond Street, Mayfair, London W1S 1RQ
Lone Design Club x Faire
Until 28 February 2024
This new fashion pop-up from Lone Design Club sees the platform team up with Faire, the world’s largest online wholesale marketplace, to launch their first ever collaborative pop-up. Fittingly held during fashion month, the Covent Garden boutique will give exclusive physical selling space to a range of emerging and conscious UK fashion brands.
Faire prides itself on connecting innovative new British brands with its ever-growing community of independent retailers, helping them bring their products to a new audience. At the pop-up you can browse pieces from Tom Daley’s knitwear label Made With Love, as well as discover slow fashion brand Cara & the Sky, London-based label D Trench Studio and indie sibling-owned brand Elsie & Fred.
4 Slingsby Place, Covent Garden, London WC2E 9AB
Good London at Victoria
Until 27 February 2024
Ever since its inception in 2020, the circular, pre-loved label Good London has built up quite the following for its meticulously curated collections of vintage fashion – all hand-picked from recycling centres. Over three years, they have opened a trio of permanent stores in the capital (Seven Dials, Queensway and Kensington) – all of which are go-tos for lovers of secondhand.
And now, fresh from the success of their first fashion pop-up in London last summer, which was at London Bridge station, Good London has popped up again… This time in London’s Victoria station. Located next to Leon, in Unit 45, commuters can browse rails of high-quality pre-loved pieces, safe in the knowledge that every piece is sustainable and an antidote to fast fashion. We like that train of thought…
Unit 45, Main Concourse, Victoria Train Station, Victoria, London SW17 1JT