7 new fashion pop-ups in London to catch before they go

From Hunza G’s latest offering in Covent Garden to bespoke millinery on Mount Street, these are the fashion pop-ups to have on your radar

May is the month of the new fashion pop-up in London, with a clutch of temporary stores popping up across the capital. These limited-edition boutiques have your wardrobe covered, whether you’re after some sustainable swimwear for your summer holiday or a chic new hat to see you through the social season. We’ve rounded up the best fashion pop-ups in London but hurry, they won’t be around forever…

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New fashion pop-ups in London

Hunza G pop-up in Covent Garden
Until the end of August

This new fashion pop-up from Hunza G marks the second summer opening for the cult swimwear label, following on from the phenomenal success of their inaugural bricks and mortar pop-up store last year. They’ve taken over the same spot again on Monmouth Street, a vast 1,583sq ft space in the heart of Covent Garden.

7 Of The Best New Fashion Pop-Ups In London 2024Pin

Opening just in time for summer, the boutique features the brand’s signature Original Crinkle swimwear styles, alongside the label’s first-ever Weekend Collection shirts and shorts capsule. Think of it as a one-stop-shop for all your summer essentials.

35-37 Monmouth Street, Covent Garden London, WC2H 9DD

St. Clair pop-up in Belgravia
15 – 18 May

This London-based brand was founded last summer, when designer Blair Donald decided to create a collection of signature floral dresses made from sustainable materials. The first collection was so successful that she’s just launched her second, featuring eight new dresses in GOTS -certified organic cotton, and is also opening the label’s first-ever pop-up shop at Wild by Tart in Belgravia.

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Come to browse the brand’s selection of beautiful dresses, all of which are made in small batches and manufactured by a single, family-owned production in India. As part of their bid to be as sustainable as possible, the brand’s off-cuts are turned into girls’ nighties, in partnership with a local women’s social initiative. If you can’t make the May dates, don’t panic – St. Clair will also be popping up at the With Nothing Underneath boutique on Elizabeth Street from 19 – 22 June. 

15a Eccleston Place, Belgravia, London, SW1W 9AZ

Chapeau! pop-up on Mount Street
Until 29 May

In the market for a chic new hat to see you through the summer social season? Head to Chapeau! on Mount Street, a new bespoke millinery pop-up in the heart of Mayfair that brings together 12 of the country’s finest hatmakers. Curated by a range of milliners from the British Hat Guild, the pop-up includes several of the biggest names in the business, including Stephen Jones and Victoria Grant.

7 Of The Best New Fashion Pop-Ups In London 2024Pin

Expect to see everything from elegant wide brims to bold statement pieces that are guaranteed to turn heads. If you’re looking for something truly one-of-a-kind, go for one of the bespoke styles, which are meticulously hand-crafted on request. 

9 Mount Street, Mayfair, London W1K 3NG

Jennifer Chamandi pop-up at Harrods
Until 16 June

London-based shoe designer Jennifer Chamandi has made a name for herself in the world of luxury footwear since launching her namesake brand in 2016. Stocked everywhere from Net-a-Porter to Bergdorf Goodman, her loyal fans can’t get enough of her elegant, refined designs, which are crafted at a family-run atelier in Italy. Now the label has launched a pop-up at Harrods, bringing its bespoke service to the world-famous department store.

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At the pop-up, you’ll be in the driving seat as you choose every single element of your shoe, from heel height and style to signature textures and colourways – everything from champagne satin to fuchsia glitter. With a wide range of styles to choose from, including loafers, flats, sandals and stilettos, it’s a shoe-lover’s dream come true. 

87-135 Brompton Road, Knightsbridge, London SW1X 7XL

Lone Design Club: The Club in Bloom pop-up in Chelsea
Until 22 May

Launching to coincide with the Chelsea Flower Show, independent designer concept store Lone Design Club is launching a brand-new fashion pop-up in the heart of the Royal Borough. With the limited-edition boutique located on the buzzy King’s Road, this is the place to come to discover exciting new brands and fashion-forward, conscious labels. 

7 Of The Best New Fashion Pop-Ups In London 2024Pin
7 Of The Best New Fashion Pop-Ups In London 2024Pin

Over in Canary Wharf, the brand is also hosting a second pop-up, entitled Escape to the City, from 15 May – 18 June. The space will play host to LDC’s first ‘mini’ focused area, featuring a range of carefully curated independent and conscious children’s, pet and maternity brands. 

312 King’s Road, Chelsea, London SW3 5EW and 4 Cabot Place, Canary Wharf, London E14 4QS

Labrum pop-up in Soho
Dates TBC

Over recent years, British African menswear brand Labrum has established itself as one of the hottest fashion labels around, even landing the coveted Queen Elizabeth II Award for British Design in 2023. Now Labrum’s founder and creative director Foday Dumbuya has announced they’ll be opening a pop-up store in the heart of Soho. Spanning 800 square feet, the space will offer what’s described as “a complete retail experience” for the brand, showcasing its ready-to-wear collections alongside events and live activations.

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The label, which has become known for blending traditional tailoring techniques with West African culture, celebrates its 10th anniversary this year, so it feels like a particularly fitting tribute to mark the occasion. “Labrum translates from Latin as ‘having an edge’, and that’s what the brand brings to Soho,” Dumbuya said in a statement. “Following a fantastic run at London Fashion Week, we’ve been looking to expand our presence, and this gives us the perfect opportunity to do that.” 

35 Marshall Street, Soho, London W1F 7EX

House of MoP: Fashioning our Future at the AllBright
14 – 18 May

Following on from the huge success of sustainable fashion label Mother of Pearl’s first pop-up, ‘The Treehugger Edit’, back in October, MoP’s creative director Amy Powney has joined forces with TENCEL once again on a beautifully curated new project. Held at the all-female Mayfair members’ club AllBright, visitors to the ‘Fashioning our Future’ pop-up can come to discover favourite TENCEL x MoP pieces while exploring rails of key wardrobe staples.

7 Of The Best New Fashion Pop-Ups In London 2024Pin
7 Of The Best New Fashion Pop-Ups In London 2024Pin

As well as being a great place to shop, the pop-up will also play host to a series of events that address some of the fashion industry’s wider impact issues and its role within climate change. This includes a private screening of Powney’s powerful film Fashion Reimagined, which follows the designer on her pioneering mission to create a sustainable collection from field to finished garment.

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