Close
Shopping

Very Peri: Purple fashion buys to invest in as Pantone reveals colour of the year 2022

The brand has created a completely new shade of purple to ring in the new year, with the fashion world taking note

After the unsettling uncertainties of the last two years, it feels like 2022 needs a fresh new start – and that was precisely the thinking at Pantone, who have gone off grid to create a never-before-seen hue all of its own for their Colour of the Year, Very Peri. A periwinkle blue with an undertone of red violet, the shade has been designed to capture the strangeness of these times, as well as herald in a bright new future. And the fashion world has already embraced the colour, with Very Peri shades appearing on the runway since last spring.

Very Peri: Purple fashion buys to invest in as Pantone reveals colour of the year 2022 Iris van Herpen haute couture fall 2021
Iris van Herpen Haute Couture Fall 2021
Very Peri: Purple fashion buys to invest in as Pantone reveals colour of the year 2022 Gucci spring 2022
Gucci Spring 2022

The new colour is a result of almost a year’s worth of research and trend forecasting from the Pantone Colour Institute, which begins looking at trends in the late spring. This year, it was particularly difficult to choose a shade that encapsulated the global mood. “This is a really different time,” said Pantone Colour Institute vice president Laurie Pressman. “How do we capture this moment with the world in transformation as it is? How can we come up with something that symbolises the global zeitgeist and the transition the world is going through?”

Very Peri: Purple fashion buys to invest in as Pantone reveals colour of the year 2022 Valentino spring 2022
Valentino Spring 2022
Very Peri: Purple fashion buys to invest in as Pantone reveals colour of the year 2022 Valentino haute couture fall 2021
Valentino Haute Couture Fall 2021

The result was Very Peri, with the blue family used as a starting off point due to the familiarity, comfort and love many people have for blue tones. But Pantone was also keen to relay a sense of freshness, a nod towards the future and a reflection of the increasingly digitalised world we all live in, which is where the red violet undertone comes in. The shade was also inspired by the natural world and wellness, with lilac, lavender and periwinkle plants offering a sense of calm during times of chaos.

Very Peri: Purple fashion buys to invest in as Pantone reveals colour of the year 2022 Alexis Mabille haute couture fall 2021
Alexis Mabille Haute Couture Fall 2021
Very Peri: Purple fashion buys to invest in as Pantone reveals colour of the year 2022 Alberta Ferretti spring 2022
Alberta Ferretti Spring 2022

Considering its bold hue, the colour is a surprisingly versatile one. “It works in so many colour combinations, from the neutrals and more sophisticated colours all the way up to the more sprightly, brighter colours,” said Pantone Colour Institute executive director Leatrice Eiseman. “It’s not a colour that you would think of having that flexibility. Yet it is, when you start to work with it.” Whether on trouser suits or cutaway dresses, exaggerated ballgowns or Sixties-style shift dresses, one thing is clear: the shade offers a welcome breath of fresh air after so many months of excruciating sameness, evoking dynamism, creativity, imagination and a sense of moving ahead. “We’re very excited about it because it is a new Pantone colour,” said Eiseman. “This is the first time for Colour of the Year that we have ever done that.”

The striking shade has been popping up in some of the biggest fashion house’s collections over the last few seasons. Valentino was one of the first to incorporate the colour, with a full Very Peri ensemble – complete with a chic short cape and eye-catching feathered hat – appearing on their haute couture catwalk for autumn 2021. Several other designers followed suit the following season, with Lanvin showcasing a pleated mini dress in the shade and Alberta Ferretti and Gucci sending regal purple gowns down the runway. It entered the menswear sphere, too, with Virgil Abloh featuring styles in Veri Peri in his final collection for Louis Vuitton. Here is our edit of the best Very Peri pieces to shop now. 

Very Peri: Purple fashion buys to invest in as Pantone reveals colour of the year 2022 Prada logo print sequin embellished mini bag
Prada
sequin-embellished mini bag
£1,400
Very Peri: Purple fashion buys to invest in as Pantone reveals colour of the year 2022 The Attico single breasted button front blazer 990 FAR
The Attico
button-front blazer
£990
Very Peri: Purple fashion buys to invest in as Pantone reveals colour of the year 2022 Sebastian Milano Sebastian Milano H95 sandals 373 FAR
Sebastian Milano
H95 sandals
£373
Very Peri: Purple fashion buys to invest in as Pantone reveals colour of the year 2022 EÉRA 18kt white gold Chiara diamond embellished earring
Eéra
18kt white gold Chiara diamond-embellished earring
£1,340
Very Peri: Purple fashion buys to invest in as Pantone reveals colour of the year 2022 Bottega Veneta The Shell bag 1805 FAR
Bottega Veneta
The Shell bag
£1,805
Very Peri: Purple fashion buys to invest in as Pantone reveals colour of the year 2022 Reebok x Cardi B Club C Cardi sneakers FAR
Reebok
x Cardi B sneakers
£197
Very Peri: Purple fashion buys to invest in as Pantone reveals colour of the year 2022 Baum Und Pferdgarten Chasmeen puff sleeve cardigan 227 FAR
Baum Und Pferdgarten
Chasmeen cardigan
£227
Very Peri: Purple fashion buys to invest in as Pantone reveals colour of the year 2022 Alice McCall Flicker crochet flared trousers 230 FAR
Alice McCall
Flicker crochet flared trousers
£230
Very Peri: Purple fashion buys to invest in as Pantone reveals colour of the year 2022 Givenchy 4G jacquard roll neck top 1038 FAR
Givenchy
roll-neck top
£1,038
Very Peri: Purple fashion buys to invest in as Pantone reveals colour of the year 2022 Noire Swimwear belted one piece swimsuit 263 FAR
Noire Swimwear
belted swimsuit
£263
RECOMMENDED
Subscribe to our curated London guides for the very best in contemporary culture across the capital. Plus the latest style and beauty news and reviews