Why fashion and wine has become this season’s perfect pairing

Chanel, Rosie Assoulin, Christian Lacroix and the Delevingne sisters have brought their signature style to the world of wine

Fashion and wine have been closely intertwined for decades. The fashion elite loves to party at events fuelled by wine and fizz, while wine companies in turn recognise the draw of collaborating with a big-name designer. It’s a symbiotic relationship, a match made in heaven that inspires a sense of connoisseurship that lights up the collector us in all.

Della Vite by the Delevingne sisters
Why Fashion And Wine Has Become This Season’s Perfect PairingPin
Why Fashion And Wine Has Become This Season’s Perfect PairingPin
Why Fashion And Wine Has Become This Season’s Perfect PairingPin

Having already conquered the worlds of modelling, acting and medicine, the talented Delevingne sisters are uniting to put their collective might behind a new venture. Borne of a love of their favourite celebratory tipple, Della Vite – the Italian version of their surname, meaning ‘of the vine’ – is Chloe, Poppy and Cara’s first foray into the world of prosecco production and is the first time all three sisters have come together on a business project.

Having teamed up with the Biasiotto family of winemakers through childhood friend Numa Heathcote, the sisters have launched with two wines: the Della Vite Superiore (DOCG), with ‘hints of star fruit and ripe crab apple’ and the Treviso (DOC), which is ‘packed with a perfume of peach, pear, red apple and wild strawberries’. The fizzes are sustainably produced, 100% vegan and the bottles feature Poppy’s handwriting.

Find Della Vite at Selfridges or online at

Domaine de l’Ile Rosé by Chanel
Why Fashion And Wine Has Become This Season’s Perfect PairingPin
Why Fashion And Wine Has Become This Season’s Perfect PairingPin

Chanel is no stranger to winemaking with vineyards in Bordeaux and the Napa Valley. However, at the end of last year, the famed fashion house added the stunning Domaine de l’Ile to its collection and the fruits of its labours there have recently been released.

The stunning estate sits on the beautiful island of Porquerolles just off the Côte d’Azur and has a long history of wine production with Syrah, Rolle, Grenache, Mourvèdre, Cinsault, and Tibouren grape varieties all found here. The Rolle has formed the basis for the refreshingly crisp Domaine de l’Ile White, but it is the newly released Rosé that tantalises the taste buds. Its beautiful blush shade and fresh and lively blend with notes of barley sugar, mandarin and apricot make this the perfect choice for the last vestiges of summer.

Find the wines at Fine & Rare:

Vivanterre by Rosie Assoulin
Why Fashion And Wine Has Become This Season’s Perfect PairingPin

Natural wine that is alive with the terroir that created it, free from pesticides, chemicals, dyes and additives, usually inspires a deep-seated passion whether you’re a wine buff or a social sipper. And so it proved for designer Rosie Assoulin, who was so inspired by the natural wines she was drinking that she decided to create her own.

Alongside her husband Max, with whom she already runs her eponymous label and the duo’s second fashion venture By Any Other Name, Rosie has joined forces with natural winemakers Patrick Bouju and Justine Loiseau (of experimental biodynamic French winery Domain La Bohème), as well as Cedric Nicaise (wine director at NYC’s Eleven Madison Park) to launch Vivanterre. The collaborative efforts of this dream team has resulted in the recent debut of two stunning vintages: a red Gamay and an orange skin contact wine. But with only 500 cases of each available, you’ll need to be quick.

Find the wines at

Christian Lacroix x Château Sainte Roseline
Why Fashion And Wine Has Become This Season’s Perfect PairingPin

French fashion legend Christian Lacroix is an old hand when it comes to drinks collaborations. In 2009, he lent his haute couture credentials to the design of a Chivas Regal Scotch Whisky 12 Year Old Magnum before following it up with the Chivas 18 Year Old a year later.

Now the designer has teamed up with the the Provençal Château Sainte Roseline estate as it celebrates the 70th anniversary of its Lampe de Méduse cuvee. With a bottle shape said to be inspired by a perfume flacon (nearby Grasse is the home of French fragrance), Lacroix has created an intricate lace-like label for the estate’s Lampe de Méduse 2019 Rosé. This complex limited-edition wine, with notes of peach and mango, is also available in a Magnum, a Jeroboam and a Mathusalem.

The Glossary Logo

Subscribe to our curated London guides for the very best in contemporary culture across the capital. Plus the latest style and beauty news and reviews

Share to...