Luxury timepieces are designed to make a statement, but if you really want to turn heads this season you need to invest in one of these new rainbow bright watches. These latest releases have taken dopamine dressing to a whole new level and been turned into wearable works of Pop Art, complete with boldly colourful dials and technicolour bracelets. From Rolex’s new candy-coloured ‘Celebration’ dial to a Barbie-inspired TAG Heuer, this season’s selection of colourful watches are guaranteed to make you smile.
Colourful Luxury Watches
Patek Philippe
Self-Winding Calatrava 4997/200R in Rose Gold
It’s rare for this storied, family-owned Genevan watch house to debut many new models in one year, but at this year’s Watches & Wonders fair that’s exactly what happened. Of the 17 novel timepieces launched (not counting its precious, one-off metiers d’art pocket watches), the ladies’ self-winding Calatrava wristwatch stood out with its gleaming 35mm rose-gold case (embellished with 76 white diamonds), satin-finish leather strap and purple dial – made all the more vivid by its wave pattern made up of over fifty layers of translucent lacquer for a mesmerising effect.
Price on request
Rolex
Oyster Perpetual
When it comes to this season’s finest bright watches, Rolex’s latest offering is right near the top of the list. Following the phenomenal success of the five Crayola-coloured dial shades the brand first introduced in 2020, its latest Oyster Perpetual Day Date comes equipped with a special ‘Celebration’ dial, made up of lacquered bubbles featuring each of those same candy hues: pink, turquoise blue, yellow, coral red and green. Blending playfulness with the house’s historical watchmaking prowess, these steel timepieces are sure to sell out fast.
Available in three sizes: 31, 36, and 41mm
From £4,750
Hermès
H08 Colour
Philipe Delhotal, creative director of Hermès Horloger, first introduced the H08 in 2021 and it was an immediate hit – a chicer, sleeker iteration of the numerous steel sports luxury watches available on the market. This season, the line-up expands with new pieces with braided and aluminised glass fibre cases and four vivid ‘woven’ rubber straps in orange, blue, yellow or green to match the colourful hour markers on a concrete-grey dial.Â
£6,090
Omega
Aqua Terra Co-Axial Master Chronometer GMT Worldtimer 43mm
There are few 75-year-olds that can boast looks as good as Omega’s iconic Seamaster. The former military timepiece turned gentleman’s all-rounder (and 007’s watch of choice) has just been given a summery upgrade with new blue hues across all its models. We especially love the Aqua Terra Worldtimer, with its lasered colourful dial that shows a view of the Earth from above, day and night indications and circle of global destinations.
£9,200
Breitling
Superocean Automatic 36
In the 1960s, Breitling launched its Slow Motion diving watch, a pared-down timepiece engineered for maximum legibility. The new Superocean builds on those minimalist design codes, adding current features such as a scratch-proof ceramic-inlaid bezel and vibrant colourful dials. Shock, sand and saltwater-resistant (to 300m), it also possesses broader hands and indexes treated with glow-in-the-dark Super-LumiNova, while its two strap options (metal or rubber) can be micro-adjusted to fit over wetsuits.
£4,050
Gucci
25H 40mm
In the 1970s, Gucci was one of the first fashion houses to branch out into making luxury watches, but in recent years has been relaunching its timepieces and investing in its mechanisms for serious technological clout. The super thin aluminium 25H was inspired by the soaring forms of urban architecture and features Gucci’s own GG727.25. A self-winding calibre, a 60-hour power reserve and interlocking GG initials elevate this minimalist, modern timepiece yet further.
TAG Heuer
Carrera Date 36mm
First unveiled at the 2023 Watches & Wonders fair in Geneva and later modelled by Ryan Gosling at the Barbie premiere, the all-new version of Tag Heuer’s iconic Carrera Date is a timepiece with serious Kenergy. Boasting streamlined proportions, a novel Calibre 7 automatic movement and four joyful colourful dial shade options (hot pink is the standout), this contemporary evolution of a great sports watch is a classic in the making.
