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Kate Moss as you’ve never seen her before in a NFT digital art charity auction

The video series offers a look into the personal life of one of the world’s most famous supermodels, with proceeds going to support women’s mental health

How much would you pay to hang out with Kate Moss – to go for a walk in the woods with her, take a leisurely drive together or even get into bed with her? Well, now you have the opportunity to do just that – for the right price. The legendary supermodel has created a series of new NFT digital artworks up for charity auction, all of which offer a uniquely intimate glimpse into her life. 

Moss has collaborated with The Moments in Time Collective (@MITNFT), an anonymous group that describes themselves as ‘a collective of artists and creatives dedicated to exploring the idea of the iconic within the realm of what is personal and what is public’, on a limited-edition digital NFT triptych that captures fleeting seconds of the model in deeply personal moments: behind the wheel of her vintage car, twirling in a sun-drenched woodland and sleeping peacefully in her bed. All of the pieces were filmed in and around her home in the Cotswolds, with the model wearing her own clothes throughout.

Kate Moss Joins NFT Digital Art World with Charity Auction
Kate Moss Joins NFT Digital Art World with Charity Auction
Kate Moss Joins NFT Digital Art World with Charity Auction

Each of the three artworks – entitled ‘Walk with Kate’, ‘Drive with Kate’ and ‘Sleep with Kate’ – will be sold as an edition of one and are open for bidding from Tuesday on the Foundation.app auction site, with part of the proceeds going towards Adwoa Aboah’s Gurls Talk platform, which works to destigmatise conversations around women’s mental health.

Kate Moss Joins NFT Digital Art World with Charity Auction
Kate Moss Joins NFT Digital Art World with Charity Auction
Kate Moss Joins NFT Digital Art World with Charity Auction

In a trailblazing move, the pieces have been created as NFTs, which are currently lighting up art markets around the world. An NFT (or a non-fungible token) is an individual unit of data that exists on a digital ledger called a blockchain, making it completely tamper-proof. So while anyone can view the two-second-long clips of Moss online, only the winning bidder will receive the high definition video and a special audio certification recorded by Moss herself. The supermodel has also vowed to give a shout out to each successful buyer on her Instagram account, @katemossagency.

“Art for me has always been about the moment,” Moss says of the project. “Time is the thing that there is never enough of and that waits for no-one, I’m intrigued by who will want to own a moment of mine. I was also drawn to the idea that this ownership can be used to help others in need hopefully gain more of it. I look forward to seeing this experiment through”

Kate Moss Joins NFT Digital Art World with Charity Auction
Kate Moss Joins NFT Digital Art World with Charity Auction
Kate Moss Joins NFT Digital Art World with Charity Auction

Of course, the model is no stranger to being an artist’s muse – the British sculptor Marc Quinn famously captured her in a series of extraordinarily flexible yoga poses, Banksy turned her into Marilyn Monroe for his homage to Andy Warhol, and Lucian Freud’s portrait of a naked, pregnant Moss fetched a cool £3.9million when it went up for auction in 2005. Here’s hoping these latest works drum up just as much excitement. 

The auction will open at 2pm on Tuesday 13 April for 24 hours

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