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These are the 10 best-selling summer fashion pieces to invest in now

Fashion platform Lyst has just revealed the cult products that everyone is wearing this season

Fashion lovers, take note: the latest Lyst Index has just been released, and with it comes the reveal of the 10 hottest summer fashion buys that everyone is wearing right now. Collated by analysing the online shopping behaviour of more than 200 million shoppers, as well as incorporating social media mentions, activity and engagement statistics worldwide, it’s the definitive guide to the ‘it’ items of the moment. From Loewe’s must-have tank top to Rosie Huntington-Whiteley’s favourite flip-flops, these are this summer’s 10 must-have fashion pieces.

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The Hottest Summer fashion to invest in

Loewe Anagram Top

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One of this year’s top summer fashion buys is Loewe’s Anagram tank top, which has been sold out since Kylie Jenner wore it to Paris Fashion Week last year. A firm favourite with fashion insiders, the simple white tank has flown off the shelves thanks to its minimal design and the fact that, according to Lyst, Loewe is the most coveted brand in the world right now. Their data shows searches for the Spanish luxury brand were up by 19% this quarter, thanks to the latest drop of their hugely popular Paula’s Ibiza collection and the fact they created custom looks for Beyoncé’s Renaissance world tour. 

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Loewe
Anagram tank top in cotton
£295

Onitsuka Tiger Mexico 66 sneakers

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Somewhat surprisingly, humble sneaker brand Onitsuka Tiger managed to nab the second spot on the list for their cult Mexico 66 trainers. Worn by the likes of Bella Hadid and Kaia Gerber, the sneakers have cemented themselves as a firm favourite among Gen Z shoppers, who continue to embrace the recent craze for Y2K-inspired trends. You’ll also find the trainers splashed all over social media, racking up over 113 million views on TikTok.

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Onitsuka Tiger
Mexico 66 Unisex trainers
£115

Versace Maxi Medusa Biggie sunglasses

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Emily Ratajkowski wears Versace Eyewear for SS22 campaign. Photo: Mert & Marcus

Every season there’s an ‘it’ pair of sunglasses that the fashion crowd can’t get enough of, and this summer that happens to be Versace’s Maxi Medusa Biggies. Inspired by 90s hip-hop culture and Biggie Smalls, the oversized rectangular shades have found their way to the spotlight in large part thanks for Dua Lipa’s viral collaboration with the Italian label, which saw her bring out her own black-framed, yellow-lensed version.

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Versace
Medusa Biggie sunglasses
£243

Loewe raffia tote bag

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Loewe’s raffia basket bag has been a summer staple for style trendsetters for years now, and has firmly cemented itself as one of the cult accessories this summer. Basket bags are nothing new, as devoted raffia fans Kate Moss, Brigitte Bardot and the late Jane Birkin can attest to. Loewe manages to keep theirs fresh, however, by launching new Paula’s Ibiza editions each summer, adding smart seasonal updates to a timeless design.

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Loewe
Medium raffia basket bag
£450

New Balance x Aimé Leon Dore

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There have been many cool collaborations this summer, from Hunza G teaming up with Rose Inc to Ganni’s partnership with Ester Manas, but in the footwear world only one has made it into this year’s summer fashion buys: New Balance x Aimé Leon Dore. The New York City label teamed up with the sneaker brand to create a riff on their popular 1906R trainer, keeping in line with the silhouette’s Y2K roots. The result is an elevated take on the shoe, with the New Balance logo edged in rose gold and copper accents around the heel.

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New Balance
x Aimé Leon Dore 1906R “Jade” sneakers
£524

Agolde jean shorts

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Jean shorts – or ‘jorts’, as they’re currently referred to – are everywhere this summer, thanks to Hailey Bieber choosing them as her hot-weather fashion staple. She’s not the only one – Maya Jama and Gigi Hadid have also been spotted embracing the trend. The most popular ones currently flying off the shelves? A distressed pair from LA-based label Agolde. Snap yours up before they’re all gone.

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Agolde
Low-rise denim shorts
£219

Alaïa mesh ballet flats

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Alaïa is having something of a moment right now – hot on the heels of their coveted heart-shaped Le Coeur bag, the French maison has another must-have item to add to your shopping list: their mesh ballet flats. You’ve likely spotted them on Jennifer Lawrence, Sofia Richie and Elsa Hosk, who have made them so insanely popular they’re currently sold out pretty much everywhere. You can currently pre-order them in a variety of new colourways released at their couture show earlier this month – it’s your best hope of getting your hands on a pair. 

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Alaïa
Ballerinas in Fishnet
£580

The Row Ginza flip flops

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It would seem that summer 2023 is all about flats over heels, as The Row’s popular Japanese-inspired flip flops have swooped in at number eight. The cult sandals have been a celebrity staple since they were first released in 2019, worn by everyone from Camille Charriere and Rosie Huntington-Whiteley to Zoë Kravitz. This summer you’ve likely seen them all over your Instagram feed again, thanks to the fact that they perfectly tap into this year’s Quiet Luxury movement.

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The Row
Ginza leather and suede sandals
£960

Longchamp Le Pliage bag

Another contender that’s far from new is Longchamp’s Le Pliage bag, the French brand’s most recognisable design. It’s often found swinging from the arm of the Princess of Wales (it’s one of her favourite handbags), as well as Jennifer Lopez and Kendall Jenner. Lyst have reported that searches have increased by 56% for the brand this quarter, thanks to the current nostalgia for ‘90s and ‘00s fashion staples. If you don’t have one in your wardrobe already, now’s the time to invest.

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Longchamp
La Pliage Original M Tote Bag
£100

Loro Piana baseball cap

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After all the intense buzz generated around the latest season of Succession, and in particular the key characters’ fashion moments, it’s no surprise that Loro Piano, the ultimate Quiet Luxury brand, has earned a spot on the Lyst Index. Their chic baseball caps, which fans of the show will recognise as being a Logan Roy favourite, offer a refined update on the perennial summer classic. 

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Loro Piana
Cashmere baseball cap
£335

To read the full report, head to lyst.com

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