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Discover the current bow fashion trend obsession with our SS24 edit

The girlish, nostalgia-tinged trend is set to be everywhere this season

Following on from last year’s girly fashion must-haves, which included Barbiecore and ballet pumps, this season there’s a new hyper-feminine movement to embrace: the bow fashion trend. The craze has gone viral on TikTok, with #bows garnering over 1 billion views, and  designers have been embracing the bow trend too, with longtime fan Simone Rocha showcasing bow hair accessories and earrings at her SS24 show, while at Nina Ricci, models wore oversized bows tops and mini dresses.

Discover The Current Bow Fashion Trend With Our Ss24 EditPin

There are multiple ways to tap into the bow trend, from adding one adornment to going maximalist with a spot of bow stacking. And, of course, tying a simple ribbon bow in your hair has to be the chicest (and cheapest) way to show your style credentials. From tiny to supersized, singular to stacked, here’s our edit of the loveliest bow fashion pieces to buy now.

The Glossary Edit

The bows fashion trend

Discover The Current Bow Fashion Trend With Our Ss24 EditPin

Self Portrait

Metallic Bow bag
£360

Discover The Current Bow Fashion Trend With Our Ss24 EditPin

Area

crystal bow top
£754
Discover The Current Bow Fashion Trend With Our Ss24 EditPin

Simone Rocha

ribbon bow earrings
£480
Discover The Current Bow Fashion Trend With Our Ss24 EditPin

Valentino

bow minidress
£3,150
Discover The Current Bow Fashion Trend With Our Ss24 EditPin

Atu Body Couture

bow-detail bodysuit
£315
Discover The Current Bow Fashion Trend With Our Ss24 EditPin

Jennifer Behr

Belle embellished bow barrette
£501
Discover The Current Bow Fashion Trend With Our Ss24 EditPin

Balmain

bow blouse
£1,295
Discover The Current Bow Fashion Trend With Our Ss24 EditPin

Rotate Birger Christensen

Lace Bow bodysuit
£235
Discover The Current Bow Fashion Trend With Our Ss24 EditPin

Jimmy Choo

Averly 100 bow Sandals
£795
Discover The Current Bow Fashion Trend With Our Ss24 EditPin

Valentino

Silk Bow crop top
£880
Discover The Current Bow Fashion Trend With Our Ss24 EditPin

Self Portrait

Boucle Bow minidress
£440
Discover The Current Bow Fashion Trend With Our Ss24 EditPin

Susan Caplin Vintage

1990s vintage edwardian style bow brooch
£165
Discover The Current Bow Fashion Trend With Our Ss24 EditPin

Solace London

Maeve bow Dress
£766
Discover The Current Bow Fashion Trend With Our Ss24 EditPin

Christian Louboutin

Mamaflirt bow pumps
£665
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