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Butter yellow fashion edit: Here’s how to wear the ‘It’ shade of the summer

The pale pastel shade is set to be the hottest hue of the season

With the halcyon days of summer on the horizon, it’s time to embrace a sunny new colour palette: enter butter yellow, the must-wear shade of the moment. Landing on the spectrum between beige and canary yellow, it’s much easier to wear than its bolder lemon counterparts, making this the perfect summer neutral. Spotted all over the catwalks from Loewe and Louis Vuitton to Bottega Veneta and Burberry, celebrities and influencers have fallen for the shade too, while online searches for the colour increased by 98 per cent over the past month. Tap into the butter yellow trend with our edit of the most covetable pieces to invest in now. 

The Glossary Edit

Butter Yellow Fashion Trend

Butter Yellow Fashion: Discover Summer 2024'S New It ColourPin

Self-Portrait

Ribbed-knit top
£280

Butter Yellow Fashion: Discover Summer 2024'S New It ColourPin

Polo Ralph Lauren

Satin maxi skirt
£245

Butter Yellow Fashion: Discover Summer 2024'S New It ColourPin

Toteme

The Minimalist 35 suede sandals
£370

Butter Yellow Fashion: Discover Summer 2024'S New It ColourPin

Bec & Bridge

Juliette lace midi dress
£265

Butter Yellow Fashion: Discover Summer 2024'S New It ColourPin

Burberry

Rose leather clutch
£1,790

Butter Yellow Fashion: Discover Summer 2024'S New It ColourPin

Zimmermann

High Tide appliquéd lace midi dress
£1,855

Butter Yellow Fashion: Discover Summer 2024'S New It ColourPin

Bella Dahl

Tencel shirt
£150

Butter Yellow Fashion: Discover Summer 2024'S New It ColourPin

Stella McCartney

High-rise wool palazzo pants
£437

Butter Yellow Fashion: Discover Summer 2024'S New It ColourPin

Emilia Wickstead

Elham cape crêpe midi dress
£1,473

Butter Yellow Fashion: Discover Summer 2024'S New It ColourPin

Alaïa

Mina 16 Vienne Wave leather tote bag
£1,190

Butter Yellow Fashion: Discover Summer 2024'S New It ColourPin

Jacquemus

La Robe Fino panelled gown
£1,220

Butter Yellow Fashion: Discover Summer 2024'S New It ColourPin

Colorful Standard

Ribbed stretch-cotton tank
£30

Butter Yellow Fashion: Discover Summer 2024'S New It ColourPin

Chloé

Silk blazer
£1,799

Butter Yellow Fashion: Discover Summer 2024'S New It ColourPin

Marysia

Mini Palm Springs bikini top
£113

Butter Yellow Fashion: Discover Summer 2024'S New It ColourPin

Self-Portrait

Belted taffeta midi dress
£340

Butter Yellow Fashion: Discover Summer 2024'S New It ColourPin

Roger Vivier

Belle Vivier 45 leather pumps
£690

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