9 designer childrenswear brands beloved by the Royal Family

From party frocks to pageboy outfits, these are the royals’ go-to kids’ labels

After the recent pomp and pageantry of the Coronation, designer childrenswear brands worn by the Royal Family are in demand like never before. It’s hardly surprising: the Royal Family has always had a powerful connection with the fashion world, from the late Queen’s classically elegant style to the Princess of Wales’s more modern approach. Now the younger generation are getting in on the act, with a host of luxury childrenswear brands making waves after being worn by Prince George, Princess Charlotte or Prince Louis. These are the luxury kids labels you need to know about if you want to dress your child like a Windsor.

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Designer Childrenswear Brands Loved by the Royal Family


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When it comes to designer childrenswear brands favoured by the royal family, Amaia is right at the top of the list. The London-based label was founded by a Spanish mother-of-three who was looking to recreate the high quality childrenswear of her homeland in the UK. 

With a chic store just off the King’s Road in Chelsea it has swiftly cemented itself as one of the royals’ favourite kidswear brands and is often chosen to mark special occasions: Princess Charlotte was spotted in a blue Amaia coat for her first day of school, as well as a sweet white summer cover up at the recent Coronation concert, while Lilibet Mountbatten-Windsor wore an adorable top with matching bloomers by the brand for her first birthday photo shared by the Duke and Duchess of Sussex

Rachel Riley

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British brand Rachel Riley has long been the Princess of Wales’s go-to designer childrenswear label for traditional pieces for Prince George. Perhaps the most memorable outfit of all was the smock shirt and red shorts he wore for Princess Charlotte’s christening in 2015, which bore a striking resemblance to an outfit William had worn himself when he was a child. Since then, George’s siblings have been spotted in several of the vintage-inspired designs – earlier this year Charlotte was seen twinning with Kate in blue at the Easter Sunday church service at Windsor Castle, appearing in a sweet floral Rachel Riley dress.

La Coqueta

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Both Prince Louis and Princess Charlotte are regular wearers of this stylish royal childrenswear brand, and it’s not hard to see why. The London-based label was founded in Notting Hill but is proudly made in Spain, where its founder Celia Muñoz is from. The nostalgic designs hark back to a simpler time, and their traditional Peter Pan-collar blouses, vintage prints and Mary Jane shoes make perfect occasionwear choices for the littlest royals. Our favourite La Coqueta piece is the pastel blue romper Prince Louis wore to celebrate Prince Charles’ 70th birthday in 2019.


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If there’s one person who knows all about dressing royal children, it’s a fellow royal. Founded by Marie-Chantal, the Crown Princess of Greece, in 2000 and with stores in Chelsea and Belgravia, this label blends luxury childrenswear with playful detailing – they’re best known for their angel wing sleepsuits, which make the loveliest newborn baby presents. Their cashmere accessories are also a big hit with Princess Charlotte, who wore a red cashmere scarf in her third birthday photograph.

Pepa London

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This Spanish brand has become one of the UK’s most sought-after labels when it comes to dressing children for special occasions, after both Prince George and Princess Charlotte wore bespoke Pepa London outfits for their pageboy and flower girl duties at Pippa Middleton’s wedding in 2017. Known for their timeless pieces that perfectly meld Spanish heritage with traditional British design, you can pick up one of their hand-smocked floral dresses, ruffled rompers or sailor striped shorts at their flagship boutique in Belgravia’s Elizabeth Street.


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Trotters made history when it first opened the doors to its King’s Road store in 1990, becoming the first shop dedicated solely to children – they now have five different boutiques across the capital. It’s long been the social set’s brand of choice for dressing their little ones and now it has the royal seal of approval too, after George, Charlotte and Louis have all been spotted in pieces from the British label. Most memorably, Prince Louis wore an adorable blue puppy jumper by Trotters in a shot released for his first birthday.


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Portuguese brand Patachou found itself thrust into the spotlight when Princess Charlotte chose a cornflower blue chiffon dress by the label for her appearance at last year’s Platinum Jubilee. The floaty frock was the ideal choice for the carriage ride and balcony appearance with her siblings at Trooping the Colour, and became one of the designer childrenswear brand’s sell-out styles of the summer. Patachou’s luxury designer pieces are now known around the world, with fans flocking to the label to pick up smart party dresses and tweed coats.


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London-based label Self-Portrait has long been a favourite of the Princess of Wales, who recently stepped out in a royal blue dress by the brand to host a special pre-Coronation reception for overseas guests. Now Princess Charlotte seems to have fallen in the love with the label too, as she donned one of their ethereal dresses for the Coronation concert. The eight-year-old chose a cream-coloured dress with a scalloped collar and contrasting black bow for the occasion, looking every inch the princess as she sang along to Katy Perry from the royal box.

Ralph Lauren

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All-American brand Ralph Lauren is a favourite choice for Prince George, who is often spotted wearing the label’s pieces. The future king has several RL items in his wardrobe, including a puffer jacket, a cable-knit sweater and polo shirts. His sister is also a fan of the brand and recently wore one of their pink cashmere jumpers to volunteer as part of the Big Help Out over the Coronation weekend. The jumper was almost an exact replica of the baby blue Ralph Lauren sweater she wore in her seventh birthday portrait last year.

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