The 10 Instagram influencer design must-haves to buy now

These Insta-famous homeware pieces are flying off the shelves – catch them while you can

After weeks of being cooped up at home, it’s no surprise that the lockdown generation are on the hunt for enlivening new interiors investments. Happily, consumer consciousness has turned towards independent brands, as we become more aware that businesses run by creatives offer more unique and original pieces, as well as genuinely needing the support.

And when it comes to design inspiration we now find ourselves turning to social media more and more, with Instagram’s biggest style trendsetters now motivating most of our purchases. We spy them in the background of our favourite influencers’ latest post and suddenly objects are elevated to homeware must-haves, with virtual waiting lists stretching to weeks and stocks instantly depleted in a frenzy of clicks and card details. Here is our edit of the cult pieces to know. 

Cabana Tableware

The 10 Instagram interiors must-haves
The 10 Instagram interiors must-haves

Richard Ginori x Cabana
Floral Charger plates,
£192 for a set of two

When interior design brand Cabana magazine stepped into the homeware arena, it was to a global round of applause. Its collection of exquisite hand painted plates, delicately blown Murano glass and intricately decorated table linens effortlessly lends itself to being mixed and matched into endless combinations of kaleidoscopic, sun-drenched tones and patterns. Rightfully, Instagram has been alight with Cabana’s pieces – Girl Meets Glam founder Julia Berolzheimer creates particularly beautiful arrangements – with the brand’s creative tablescapes set to lend an expressive, joyful feel to dining this summer.

Eny Lee Parker Oo Lamp

The 10 Instagram interiors must-haves
The 10 Instagram interiors must-haves

From £2,525

Join the queue for the made-to-order sculptural Oo lamp by American maker Eny Lee Parker, a whimsical, organic form hand built in clay. Playing with scale, Parker purposefully made the pieces too big to go on a table and too short to effectively light from the floor, so you’ll see them in a variety of locations on the Instagram accounts of the influential. New York-based Model Elsa Hosk’s home is full of envy-inducing items; you’ll find her lamp next to other art-like pieces of furniture, acting as a functional sculpture.

Anissa Kermiche Love Handles Vase

The cult object of the year, the likes of Pandora Sykes and Leandra Medine have found a space for the tongue-in-cheek Love Handles vase in their frequently posted homes. The creation of London-based Parisian creative Anissa Kermiche, originally a jewellery designer who counts Gwyneth Paltrow and Gigi Hadid among her fans, the derrière-shaped vase is part of the ‘Liberté, Egalité, Femininité’ collection, which rejoices in the female form, and also comprises the equally popular Jugs jug. Stockists include Liberty, Selfridges, Matches Fashion, Net-a-Porter and The Conran Shop – all with different colour-ways on stock rotation.

Campbell-Rey Octagonal Tumbler

The 10 Instagram interiors must-haves
The 10 Instagram interiors must-haves

£95 each

If ever-chic designer Luke Edward Hall is displaying it at his country getaway on the outskirts of Bath, we want it too. His dreamlike lunches feature table tops scattered in cheerful tableware and his signature Roman-esque patterns; stars of the show are the Rossana octagonal tumblers by Campbell-Rey, a vision in bright Murano glass and angles courtesy of Duncan Campbell, Hall’s partner. Snap them up in five striped colourways on Matches Fashion – bonus points if you can track down a set of limited-edition Campbell-Rey blown glass straws, too.

Edition 94 Swirl candles

The 10 Instagram interiors must-haves
The 10 Instagram interiors must-haves

From £6 each

If we only attend one dinner party this year, we’d choose a soiree thrown by the inimitable Laura Jackson of Hoste London – and chances are it would be covered in flickering, low-level illumination thanks to The Edition 94’s Insta-famous Swirl candles. The design is a take on a vintage 1980s piece the brand’s founder, India Whalley, stumbled upond during a sourcing trip and had remade in a rainbow of bright and pastel hues. The pieces have garnered legions of fans including fashion writer Camile Charriere and Collagerie co-founder Serena Hood; head to the brand’s website to join the gang, and be sure to check back for re-stocks of different colours.

Matilda Goad Clam Bowl

Adorning the homes of Monikh Dale, Lucy Williams and Fee Greening, Matilda Goad’s giant clam shell is the Insta prop of the summer, and its applications are endless – Matilda herself has hers filled with smaller shells next to the bath, while Williams uses hers as a fruit bowl. Stand out from the crowd a little with the blush-coloured version.

Oscar Piccolo Lampada Cappello Lamp

The 10 Instagram interiors must-haves
The 10 Instagram interiors must-haves

From £186

Where once the pleated lampshade was consigned to the attic, it’s now at the forefront of modern design, Pinterest and Instagram thanks to recent Chelsea College of Arts graduate Oscar Piccolo. The designer, who is one half of interiors brand Dello Studio, has reinvigorated the traditional light with a wavy base that begs to cast a shadow and a simplified, angular shade in a bounty of playful tones. They’re currently sold out, but more are on order so keep an eye on the designer’s website and you might strike it lucky.

Gustaf Westman Curvy Mirror

Always ahead in the style game, the coolest of Danish and Swedish homes have one thing in common at the moment – the playful, limited edition lines of Gustaf Westman’s Curvy Mirror propped against a wall. A minimal Scandi take on Memphis, the design comes in six sugary pastel hues – Copenhagen-based blogger Linn Eklund has it in lavender, Danish stylist Trine Kjaer chose lemon – and, happily, a Mini version has just launched. Email the designer directly to order the must-have mirror; there’s just no point in taking an outfit shot if you’re not framed in squiggles.

Yuta Segawa Ceramics

The 10 Instagram interiors must-haves
The 10 Instagram interiors must-haves

From £24

Japanese ceramicist Yuta Segawa’s adorable miniature vases are each hand thrown, and afforded the same attention and skill as a full-size piece and hand glazed in one of five hundred colours the artist has developed. At under £50 each, the tiny ceramics offer an ideal opportunity to start your own collection, following in the footsteps of the exuberant, Insta-sensational home of interior designers 2LG Studio, who have an assortment of the pieces – in tones to match the rest of the room – in pride of place on the mantelpiece. Find the one-off creations at The Conran Shop, Heal’s and selected galleries.


The 10 Instagram interiors must-haves
The 10 Instagram interiors must-haves

From £475

When Copenhagen-based stylist Emili Sindlev posted a shot of herself on set surrounded by colourful Mo Lamps, a new interiors sensation was born. The pieces are a combination of vintage Danish and Swedish lamp bases from the 1920s to 1970s and shades made in iconic Swedish designer Josef Frank patterns, which feature fantastical stylised prints of flora and fauna in vivid tones. Currently only available from the brand’s website or at Danish pop-up shops, these are one to add to your basket while you still can.

Main image: Elsa Hosk
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