This August sees an exciting series of fashion pop-ups coming to the city. From Dior‘s exclusive space in Harrods and eco-goods digital platform Stories Behind Things temporary shop in Mayfair to a new and Selfridges’ wedding shop, featuring a curated edit of pre-loved wedding outfits. Here, we’ve rounded up London’s best fashion pop-ups that are not to be missed.
This month, Maria Grazia Chiuri’s designs take centre stage at the Knightsbridge department store. As well as taking over the iconic window displays, Dior will host a month-long pop-up where visitors can explore the Fall-Winter 2021-2022 ready-to-wear, fresh off the runway, in a bespoke space featuring unique designs by the Italian artist Marco Lodola, a key figure in Neo-Futurism, and walls adorned with Mizza leopard print inspired by Mizza Bricard – a muse to Christian Dior — that also features in the house’s latest collection. The curated assortment will also include a dedicated handbag alcove, with new micro styles of the Dior’s signature styles, including the Lady Dior and 30 Montaigne.
Skin Design Pop-Up: Until 25 September
MatchesFashion is making the most of its striking Queen Anne townhouse, 5 Carlos Place, with a series of seasonal pop-ups. To mark the arrival of La DoubleJ’s exclusive Aperitivo collection and signature coloured glassware on MatchesFashion.com, the retailer is hosting afternoon drinks in its garden terrace at its pop-up cocktail bar. Stop by on Wednesday to Friday afternoons between 3-6pm to sample a summer menu of special cocktails, including the gin-based Herb Garden, the non-alcoholic Citrus Spice and Serena’s Paloma, a tequila, pink grapefruit, lime and soda concoction created in partnership with Collagerie.
For a different kind of self-care moment, visitors to 5 Carlos Place can visit Fatma Shaheen, CEO & Founder of Skin Design, at her summer residency. Shaheen and her team have transformed one of the Skin Design shopping suites into a verdant retreat, offering treatments including her legendary Face Tight infusion, a 60 minute personalised treatment designed to promote instant skin tightening and hydration.
Wedding season is starting to return to full swing, but many brides, grooms and guests are eager to find sustainable clothing alternatives to the worryingly wasteful traditional options. Selfridges is stepping in to provide a solution for the eco-conscious, with a 5-week takeover of the Corner Shop destination on Oxford Street, where visitors can shop or rent from a one-of-a-kind selection of pre-loved and vintage wedding outfits and accessories. Browse special vintage finds from See, Rokit Vintage, and Vout Vintage, as well as covetable designer pieces from Alexander McQueen, Yves Saint Laurent and Alaïa, alongside plenty of sparkling vintage jewellery options. The pop-up will also host The Restory and Reture, who will offer a bespoke repairs and upcycling service for those looking to reimagine or rescue treasured outfits.
For the August Bank Holiday weekend, the digital platform founded by Jemma Finch to promote sustainable living is bringing a curated edit of its most tempting goods to a pop-up in Mayfair. The platform has garnered a cult following for its beautiful edit of fashion, homeware and accessories on its online shop, the top names of which will be brought to the two-storey temporary shop. The pop-up will also host The Big Clothes Switch, an in-person clothing swap where you can donate and exchange pieces, as well as a number of intimate events, including industry expert panels, workshops and yoga sessions.
Dior isn’t the only brand popping up at Harrods this summer. New Zealand-based fashion brand Harris Tapper makes its UK debut with a two month pop-up in the iconic department store, where founders Sarah Harris Gould and Lauren Tapper will bring the pieces from their AW21 collection, Concurrence, an exploration of juxtapositions, contrasts and femininity. The two women founded the brand to create multigenerational womenswear that celebrates women and serves their multifaceted lives. The result is a modern, minimalist collection of tailored pieces with sensual detailing in muted, soft hues. The perfect inspiration for starting to curate your autumn wardrobe.
Digital lifestyle brand Women In Mind ventures into the world of brick-and-mortar for the first time with their Shoreditch pop-up. Founded by photographer turned entrepreneur, Wasma Mansour, Women In Mind curates a considered roster of independent and sustainable fashion labels, homewares and self-care tools for women who are constantly on the go. The late summer shop will feature an edit of their favourite pieces, including cotton, silk and linen clothing, kimonos, loungewear and sleep sets, alongside tableware, candles and oil rollers. Stop by to peruse their selection of pieces from exciting brands such as Lunya, The Nude Label and Made by Yoke.
Although UK-based, up until now vintage retailer Jabberwocky has predominantly sold via events in Japan. Now, they’re launching their first UK pop-up in the heart of Kensington, with Good, a new retail company who aim to introduce sustainable fashion to a wide audience. Jabberwocky will be offering a curated edit of stand-out vintage pieces from cult labels including Laura Ashley, Gina Frattinim, Ossie Clark & Celia Birtwell.
