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The most exciting new fashion pop-ups in London to discover this winter

From Choose Love’s Carnaby Street store to By Rotation’s Marylebone space, these are the London fashion pop-ups to have on your radar

This winter sees array of exciting new London fashion pop-ups opening across the capital, providing plenty of opportunities for unusual gift ideas ahead of Christmas. From Moncler’s House of Genius pop-up at Selfridges to fashion rental platform By Rotation’s temporary Marylebone store and charity Choose Love’s Carnaby Street space, we’ve rounded up London’s best fashion pop-ups that are not to be missed this season. 

By Rotation Holiday Pop-up
From 10 November
From Choose Love’s Carnaby Street store to By Rotation’s new Marylebone space, these are the London fashion pop-ups to have on your radar

Following on from the success of their first pop-up store in Westfield this summer, cult peer-to-peer fashion rental platform By Rotation is back with another bricks-and-mortar offering. Taking over a space on Marylebone Lane, there will be curated rental edits taken straight from the wardrobes of some of the platform’s most stylish ambassadors, cult brands such as Molby The Label, Jakke and Silvia Astore on offer, as well as a charity collection featuring pre-loved treasures from Shelter, with all rental proceeds from the edit being donated to help tackle homelessness in the UK. Alongside this you’ll also find a selection of Studio Arva homeware, from up-cycled mid-century chairs to trend-led decorative pieces. 

98 Marylebone Lane, Marylebone, London, W1
byrotation.com

Onloan’s Loanerville Pop-up
Until 21 November
From Choose Love’s Carnaby Street store to By Rotation’s new Marylebone space, these are the London fashion pop-ups to have on your radar

Fashion rental and resale service Onloan is hosting its first ever pop-up in Shoreditch this month, showcasing their roster of sought-after contemporary designers including Shrimps, Mother of Pearl, Stine Goya and Joseph as well as launching four new brands: Rejina Pyo, Rachel Comey, LF Markey and Meadows. Founded by Tamsin Chislett and Natalie Hasseck, Onloan offers a flexible monthly membership whereby customers can borrow two items for £69 and four items for £99. Alongside their sustainable fashion offering they’ll also be hosting a series of events including panel discussions, workshops and kids’ clubs, and partnering with new art rental scheme Gertrude and vintage furniture dealer Spazio Leone on a homewares offering, to make sure your home is just as stylish as your wardrobe.

9 Club Row, Shoreditch, London E1
onloan.co

Cocoon Pop-up at Harvey Nichols
Until mid-January 2022
The most exciting new fashion pop-ups in London to discover this winter Cocoon Pop up at Harvey Nichols

Luxury handbag subscription service Cocoon, which makes the fashion world’s most sought-after designer bags available for hire, has just launched a new pop-up space in Harvey Nichols. Opening in the department store’s ground floor for three months, the pop-up offers a curated selection from the Cocoon line, with styles rotating on a weekly basis, featuring everything from current season bags, pre-owned pieces and vintage styles, from luxury brands such as Gucci, Prada and Fendi. Visitors will get the chance to learn about the platform’s service, while existing members will also have the opportunity to drop off current bags and swap them for the latest new styles.

Harvey Nichols, 109-125 Knightsbridge, London SW1
harveynichols.com

Bottega Veneta Pop-up
Until Christmas 2021
From Choose Love’s Carnaby Street store to By Rotation’s new Marylebone space, these are the London fashion pop-ups to have on your radar
Inside the new Bottega Veneta pop-up in Shoreditch, East London

Italian fashion house Bottega Veneta has become the latest luxury brand to open in East London, launching a new pop-up in Redchurch Street’s iconic Tea Building in Shoreditch. The industrial-feel store has been designed to showcase the brand’s Salon 02 collection, which is displayed alongside a selection of works by artists who have recently collaborated with the label, including Kwangho Lee, Daniel Gordon and Greem Jeong, whose brightly-coloured silicone foam tubes are strewn across the shop floor. The brand has put their own stamp on the space with a carpet in the exact same shade of blue as featured in its Salon 02 collection, as well as modernist furniture that has been designed to be “easily installed and removed without a trace.”

6 Redchurch Street, Shoreditch, London E1
bottegaveneta.com

Motley Jewellery Pop-up
Until 31 January 2022
From Choose Love’s Carnaby Street store to By Rotation’s new Marylebone space, these are the London fashion pop-ups to have on your radar

London-based Motley have been disrupting the jewellery industry ever since they launched two years ago, cutting out the middlemen to work directly with some of the world’s leading jewellery designers on beautifully crafted, affordable collections. Now they’re launching their first ever pop-up store, just off Carnaby Street, decked out in bright orange paintwork and pink neon signs, where you can see their exclusive designs in the flesh. Alongside showcasing the latest pieces from the likes of Zak Sheinman, Emily Robson and Coline Assade, they’ll also be teaming up with Shoreditch Nails on Wednesday 10 November to offer complimentary Motley-designed manicures.

5 Newburgh Street, Soho, London W1
motley-london.com

Moncler House of Genius at Selfridges
Until 4 December
From Choose Love’s Carnaby Street store to By Rotation’s new Marylebone space, these are the London fashion pop-ups to have on your radar

Luxury Italian skiwear brand Moncler has long been known for its innovative approach to design, creating runway-worthy collections through their Genius initiative, which has seen the label collaborate with the likes of Simone Rocha, Valentino’s Pierpaolo Piccioli and Craig Green to create game-changing designs that challenge the way we see outerwear. Their House of Genius pop-up space at the Corner Shop at Selfridges, which has been curated by Highsnobiety founder David Fischer, brings together the current eight Genius collections – featuring pieces made in collaboration with the likes of JW Anderson, Hyke and Japanese streetwear designer Hiroshi Fujiwara – alongside exciting new capsules spanning gadgets, upcycled outerwear and customisable jackets.

Selfridges, 400 Oxford Street, Mayfair, London W1
selfridges.com

Adriana Chede’s Christmas Pop-up
Until 23 December
From Choose Love’s Carnaby Street store to By Rotation’s new Marylebone space, these are the London fashion pop-ups to have on your radar

São Paulo-born Adriana Chede is known for her contemporary fine jewellery designs, which are all made using traditional goldsmithing techniques in her London atelier. Crafted using natural, responsibly sourced Brazilian gemstones, ethical diamonds and solid gold from recycled sources, her sought-after pieces are now being showcased in Marylebone, just in time for Christmas. At Chede’s pop-up at Platform, the collaborative space featuring independent designers, artists and makers, you’ll find a curated edit of her capsule collections, from necklaces, bracelets and earrings to sustainable engagement rings and wedding bands. 

28-32 St Christopher’s Place, Marylebone, London W1
adrianachede.com

Choose Love Pop-up
Until 24 December
From Choose Love’s Carnaby Street store to By Rotation’s new Marylebone space, these are the London fashion pop-ups to have on your radar

The refugee charity’s core message has never seemed more relevant, and their pop-up store on Carnaby Street has launched just in time for Londoners to invest in Christmas presents with real heart. Featuring artwork and merchandise designed by London-based artist Lakwena, Daniel Fletcher and 16 Arlington, with 100% of the profits going to support the people Choose Love help situated in 15 countries around the world, visitors can purchase a variety of gifts – such as Covid19 packs, baby essentials and warm clothes – that will then be distributed directly to people facing winter in the most difficult conditions. The charity has also teamed up with Carnaby Street on their iconic Christmas lights, which this year will feature positive messages of love and hope. 

3 Carnaby Street, Soho, London, W1
choose.love

Warm & Wonderful Pop-up
Until Christmas 2021
From Choose Love’s Carnaby Street store to By Rotation’s new Marylebone space, these are the London fashion pop-ups to have on your radar

Independent British knitwear brand Warm & Wonderful – best known for their iconic red sheep sweater worn by the likes of Diana, Princess of Wales and David Bowie in the 80s – is launching its first physical retail space since the 90s with a pop-up shop in Seven Dials. The store will stock the brand’s latest collection, including its famous sheep sweater, children’s jumpers and a range of winter accessories. Founded in 1979 from a market stall in Covent Garden, the brand has enjoyed something of a renaissance recently with appearances in Netflix’s The Crown and a placement in the V&A Museum. 

55 Monmouth Street, Covent Garden, London WC2
warmandwonderful.com

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