If you’re looking to refresh your seasonal wardrobe with an exciting new piece or two, look no further than these new pop-ups. Opening up across the capital, these limited-edition boutiques have got summer essentials covered, whether you’re looking to pick up some standout styles for your next holiday or give a well-loved staple a new lease of life. Here, we’ve rounded up the fashion pop-ups in London you won’t want to miss.
New Pop-Ups in London
The Stock Market at Selfridges
Until 10 June
Most fashion pop-ups are all about enticing you in to buy something new, but The Stock Market at Selfridges is all about restoring or up cycling items you already own. For one month only, The Corner Shop has been transformed into a ‘trading floor’ playfully modelled on the London Stock Exchange, where you can come to have your preowned items valued, exchanged and repaired. The launch is part of the department store’s Worn Again season of second-hand and circular shopping experiences, which will be taking place across the store until August.
Selfridges have enlisted some of the capital’s top circular services as part of the initiative, who are on hand to help you figure out the best way to get the most out of your pieces. Expert team members from Sojo, the London-based clothing repair and tailoring platform, will be on hand to make any alterations you might need, from hemming clothes and re-attaching buttons to adding zips.
Sneaker care brand Sneakers ER are there to get your trainers looking good as new, while Vintage Threads will have a carefully curated selection of second-hand clothing and accessories on offer. As for your much-loved designer handbags, those are in the safest of hands with The Handbag Clinic, who can restore your treasured Chanel clutch or Louis Vuitton tote to its former glory in no time.
400 Oxford Street, Mayfair, London W1A 1AB
selfridges.com
Breitling at the Battersea Power Station
27 May – 4 June
The easiest way to add instant sophistication to any outfit? With a timeless timepiece. Luckily, Breitling is opening up a new pop-up at the recently revamped Battersea Power Station where you can browse their latest collection of luxury watches, which have all been inspired by classic cars of the 50s and 60s. Pop in for a pit stop at the retro garage-inspired space, which comes complete with tyre-marked flooring and a range of 1955 Thunderbirds, 1963 Corvettes and 1968 Mustangs on display – each of the cars inspired the watches in the new Top Time Classic Cars collection. Then it’s time to take a spin on one of the vintage arcade games or get a playful snapshot in the photo booth.
“We are excited to welcome visitors to Breitling’s pop-up Top Time Garage at Battersea, where we will showcase Breitling’s Top Time classic cars collection and the iconic cars of the 1950s and 60s,” says Gavin Murphy, Breitling’s UK Managing Director. “We will also officially open the new Breitling Café, situated within this famous British landmark that was finally completed during this era.”
Battersea Power Station, Battersea, London SW11 8BU
breitling.com
Hunza G on Monmouth Street
Until the end of the summer
Despite the fact that Hunza G’s distinctive crinkle swimsuits have long been a beach staple, this marks the first ever pop-up store for the British brand. And they’ve certainly stepped into bricks and mortar with a bang, taking over a 1,583sq ft space in the heart of Covent Garden. Opening just in time for summer, the boutique features the brand’s signature ‘modern nostalgia’ styles across their swimwear, beachwear, and accessories collections. Meanwhile, the shop itself is fitted out in signature Hunza G pink and features custom artwork by London-based artist Alba Hodsoll, body diverse mannequins and bespoke curved rails.
“The location feels perfectly aligned with us and our customers, as it’s located in Seven Dials, which is in walking distance of Hunza G HQ in Soho,” says Georgiana Huddart, Co-Founder and Creative Director of Hunza G. “As a brand, we’re committed to our values of community, inclusivity and ethical consumption, all of which come together to form Hunza G’s highly unique brand experience – we are hugely excited to be able to introduce this to our customers in a physical retail format for the first time.”
35-37 Monmouth Street, Covent Garden, WC2H 9DD
hunzag.com
Siedrés on Conduit Street
Until the end of June
If you can’t make it to the sunny climes of the Turkish Riviera this summer, paying a visit to the Siedrés pop-up on Conduit Street is the next best thing. The opening marks the first ever standalone store for the independent Turkish brand, which captures the sizzling heat of the Med in its joyous, colourful pieces. Further enhancing the vacation vibes, the store’s interiors feature a palette of warm summery sunset tones, designed by Enis Karavil (co-founder and creative director of Sanayi 313) to bring the brand’s Mediterranean heritage to life.
The space showcases an array of pieces from the label’s Spring/Summer 2023, Resort 2023 and Pre-Fall 2023 collections for both women and men. Each of the vibrant, colour-saturated pieces has been produced as responsibly as possible, with the brand taking great pride in creating high-quality, long-lasting garments that will see you through multiple summers to come.
4 Conduit Street, Mayfair, London W1S 2DJ
siedres.com
